Sage Journals: Discover world-class research

Abstract

The pharmaceutical industry is rapidly changing. There are mergers, the market is in a state of flux, the Japanese are coming, and there is globalization. Successful companies will deploy technology to meet this changing environment.

Companies are using technology to decrease the cost of drug research and to shorten the time it takes to bring drugs to market. This paper will focus on strategic uses of information technology in clinical research for the 1990s. It will discuss three key strategies, ways to identify strategic opportunities, and possible applications of technology.

The purpose of the paper is to make the reader think and find ways to use information technology more effectively in their company. A methodology to accomplish this is presented.

Keywords

Strategic opportunities Information technology Clinical research Competitive advantage Value chain

Get full access to this article

View all access options for this article.

References

O'Brien

Information systems in business management. New York, NY: Irwin; 1988: 346.

Nolan

Managing the crises in data processing. Harvard Business Review 1979, March-April; 57(2):115–126.

Porter

From competitive advantage to corporate strategy. Harvard Business Review. 1987, May-June; 65(3):43–59.

Porter

Millar

How information gives you competitive advantage. Harvard Business Review 1985, July-August; 63(4):149–160.

Rockart

The changing role of the information systems executive: A critical success factors perspective. Sloan Management Review 1982; Fall: 3–13.

Strategic Uses of Information Technology in Clinical Research

Abstract

Keywords

Get full access to this article

References