Information for Patient Package Inserts — 1

Lumsdaine A.A. : A basis for decisions in planning communications. In: Research, Principles, and Practices in Visual Communication. Department of Audiovisual Instruction of the National Education Association, Washington, D.C., 1960, p. 79.

Turnbull Arthur Baird R.N. : The graphics of communication. Holt, Rinehart and Winston, New York, 1975, p. 5.

Blackwell B. : Drug therapy: Patient compliance, N. Engl. J. Med. 289: 249–252, 1973.

Lumsdaine: op. cit., p. 87–8.

Gibson E. J. Levin H. : The psychology of reading. MIT Press, Cambridge, 1975, p. 9.

Johnson D. Myklehust H. : Learning disabilities. Grune & Stratton, New York, 1972, p. 14.

Gibson Levin : op. cit., p. 75.

Tinker M. A. : Bases for effective reading. University of Minnesota Press, Minneapolis, 1965, p. 65.

Turnbull: op. cit., p. 67.

Coleman E. B. : The comprehensibility of several grammatical transformations, J. Appl. Psychol. 48: 186–190, 1964.

Flesh R. F. : The art of readable writing. Harper, New York, 1949.

Turnbull : op. cit., p. 56.

Spaulding S. : Research on pictorial communication, Audiov. Commun. Rev. 3: 33–45, 1955.

Fonseca K. Kearl B. : Comprehension of pictorial symbols. Department of Agricultural Journalism, Univ. of Wisconsin, Madison, 1960.

Schwartz C. B. Ryan T. A. : Speed of perception as a function of mode of representation, Am. J. Psychol. 69: 60–9, 1956.

Gibson J.J. : A theory of pictorial perception, Audiov. Commun. Rev. 2: 3–23, 1954.