Guest Editorial: The Past,Present,and Future of the Marketing Discipline

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References

Hunt, Shelby . 1992. “Marketing Is…”. Journal of the Academy of Marketing Science 20 (4): 301-312.

Malhotra, Naresh K. 1996. “The Impact of the Academy of Marketing Science on Marketing Scholarship: An Analysis of the Research Published in JAMS”. Journal of the Academy of Marketing Science 24 (4): 291-298.

Peterson, Robert A. 1992. “Introduction to the Special Issue”. Journal of the Academy of Marketing Science 20 (4): 295-298.