Implementation Strategies in the Market-Driven Strategy Era

Baldwin, Carliss Y. and Kim B. Clark . 1997. “Managing in an Age of Modularity”. Harvard Business Review, September-October, pp. 84-93.

Best, Roger J. 1997. Market-Based Management. Upper Saddle River, NJ: Prentice Hall.

Cespedes, Frank V. 1991. Organizing and Implementing the Marketing Effort. Reading, MA: Addison-Wesley.

Cravens, David W. , Gordon Greenley , Nigel F. Piercy , and Stanley Slater . 1997. “Integrating Contemporary Strategic Perspectives”. Long Range Planning, August, pp. 493-506.

Cravens, David W., Gordon Greenley, Nigel F. Piercy, and Stanley Slater. 1998.“Mapping the Path to Market Leadership: The Market-Driven Strategy Imperative”. Working Paper.

Day, George S. 1994.“Capabilities of Market-Driven Organizations”. Journal of Marketing, October, 37-52.

“Death of the Brand Manager”. 1994. Economist, April 9, pp. 67-68.

Engelhoff, William . 1993. “Great Strategies or Great Strategy Implementation—Two Ways of Competing in Global Markets”. Sloan Management Review, Winter, pp. 37-50.

Evans, Philip B. and Thomas S. Wurster . 1997. “Strategy and the New Economics of Information”. Harvard Business Review, September-October, pp. 70-82.

Kaplan, Robert S. and David P. Norton . 1996a. Balanced Scorecard. Boston: Harvard Business School Press.

Kaplan, Robert S. and David P. Norton . 1996b. “Using the Balanced Scorecard as a Strategic Management System”. Harvard Business Review, January-February, pp. 75-85.

Piercy, Nigel F. 1998. “Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process”. Journal of the Academy of Marketing Science 26 (3): 222-236.

Porter, Michael E. 1996. “What is Strategy?” Harvard Business Review, November-December, pp. 61-78.

Ruekert, Robert and Orville Walker, Jr. 1987. “Marketing’s Interaction With Other Functional Units: A Conceptual Framework and Empirical Evidence”. Journal of Marketing 51 (January): 1-19.

Schnaars, Stephen P. 1998. Marketing Strategy. 2d ed. New York: Free Press.

Slater, Stanley F. , Eric M. Olson , and Venkateshwar K. Reddy . 1997. “Strategy-Based Performance Measurement”. Business Horizons, July-August, pp. 37-44.

Slywotzky, Adrian J. 1996. Value Migration. Boston: Harvard Business School Press.

Womack, James P. and Daniel T. Jones . 1996. Lean Thinking. New York: Simon & Schuster.