Leveraged High-Variety Strategies: From Portfolio Thinking to Platform Thinking

Aaker, David A. 1996. Building Strong Brands. New York: Free Press.

Abel, Derek . 1980. Defining the Business: The Starting Point of Strategic Planning. Englewood Cliffs, NJ: Prentice Hall.

Baldwin, Carliss Y. , and Kim B. Clark . 1997. “Managing in an Age of Modularity”. Harvard Business Review 75 (5): 84-93.

“Can Honda Build a World Car?” 1997. Business Week, September 8, pp. 100-108.

Cusumano, Michael A. , and Richard W. Selby . 1995. Microsoft Secrets: How the World’s Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People. New York: Free Press.

Day, George S. 1994.“The Capabilities of Market-Driven Organizations”. Journal of Marketing 58 (4): 37-52.

Douglas, Susan P. , and Yoram Wind . 1987. “The Myth of Globalization”. Columbia Journal of World Business 22 (4): 19-29.

Fisher, Marshall L. 1997.“What Is the Right Supply Chain for Your Product?” Harvard Business Review 75 (2): 105-116.

Hamel , Gary , and C. K. Prahalad . 1990. “The Core Competence of the Corporation”. Harvard Business Review 72 (4): 122-128.

Kahn, Barbara E. 1998. “Dynamic Relationship With Customers: High-Variety Strategies”. Journal of the Academy of Marketing Science 26 (1): 45-53.

Kim, Dong-Jae , and Bruce Kogut . 1996. “Technological Platforms and Diversification”. Organization Science 7 (3): 283-283:301-301.

Kogut , Bruce , and Nitin Kulatilaka . 1994. “Options Thinking and Platform Investments: Investing in Opportunity”. California Management Review 36 (2): 52-71.

McGrath, Michael E. 1995. Product Strategy for High-Technology Companies. Homewood, IL: Irwin.

Meyer, Marc H. , and A. P. Lehnerd . 1997. The Power of Product Platforms. New York: Free Press.

Moore, Geoffrey A. 1995. Inside the Tornado: Marketing Strategies From Silicon Valley’s Cutting Edge. New York: Harper Business.

Raman, Narayan , and D. Chhajed . 1995. “Simultaneous Determination of Product Attributes and Prices, and Production Processes in Product-Line Design”. Journal of Operations Management 12:187-204.

Ramdas, Kamalini, and Mohanbir S. Sawhney. 1997. “A Crossfunctional Approach to Evaluating Product Line Extensions for Assembled Products”. Working paper, Northwestern University.

Rogers, Everett . 1994. Diffusion of Innovations. 4th ed. New York: Free Press.