Editorial

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References

Berkman, Harold W. 1992. “Twenty Years of the Journal”. Journal of the Academy of Marketing Science 20 (Fall): 299-300.

Hult, G. Thomas M. , William T. Neese , and R. Edward Bashaw . 1997. “Faculty Perceptions of Marketing Journals”. Journal of Marketing Education 19 (Spring): 37-52.

Lusch, Robert F. 1997.“From the Editor”. Journal of Marketing 61 (January): 1-2.

Malhotra, Naresh K. 1996. “The Impact of the Academy of Marketing Science on Marketing Scholarship: An Analysis of the Research Published in JAMS”. Journal of the Academy of Marketing Science 24 (Fall): 291-298.

Varadarajan, P. Rajan . 1996. “From the Editor: Reflections on Research and Publishing”. Journal of Marketing 60 (October): 3-6.