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Book and Software Reviews

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1996

Book and Software Reviews

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Volume 24, Issue 3

https://doi.org/10.1177/0092070396243015

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References

1.

Allsopp, J. F. 1986. "The Distribution of On-Licence Beer and Cider Consumption and Its Personality Determinants Among Young Men." European Journal of Marketing 20 (3/4): 44-62.

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