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Book Reviews

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online March, 1996

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Volume 24, Issue 2

https://doi.org/10.1177/0092070396242012

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References

1.

Mullen, Bernard J. 1985. "Characteristics of Sport Marketing." In Successful Sport Management. Eds. Guy Lewis and Herb Appenzeller . Charlottesville, VA: Michie.

2.

Stotlar, David . 1993. Successful Sport Marketing. Madison, WI: Brown/Benchmark.

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