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Book Reviews

Journal of the Academy of Marketing Science

Academy of Marketing Science

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Review article

First published online December, 1995

Book Reviews

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Volume 24, Issue 1

https://doi.org/10.1177/009207039602400108

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References

1.

Berry, Leonard L. 1981. "The Employee as Customer." Journal of Retail Banking 3 (March): 33-40.

2.

Berry, Leonard L. 1983. "Relationship Marketing." In Emerging Perspectives on Services Marketing, edited by L. L. Berry , L. Shostack , and G. D. Upah . Chicago: American Marketing Association.

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