Angeles, Peter A.1992. The Harper Collins Dictionary of Philosophy. Second Edition. New York: HarperCollins.
2.
Bickert, Jock
. 1992. "Database Marketing: An Overview." In The Direct Marketing Handbook. Ed. Edward L. Nash, New York: McGraw-Hill, 137-177.
3.
Clark, Margaret S.1984. "Record Keeping in Two Types of Relationships."Journal of Personality and Social Psychology47 (September): 549-557.
4.
Clark, Margaret S.
and Judson Mills. 1979. "Interpersonal Attraction in Exchange and Communal Relationships."Journal of Personality and Social Psychology37 (January): 12-24.
Fornell, Claes
and Nicholas M. Didow. 1980. "Economic Constraints on Consumer Complaining Behavior." In Advances in Consumer Research Vol. 7. Ed. Jerry C. Olson, Ann Arbor, MI: Association for Consumer Research, 318-323.
7.
Fornell, Claes
and William T. Robinson. 1983. "Industrial Organization and Consumer Satisfaction/Dissatisfaction."Journal of Consumer Research9 (March): 403-412.
8.
Grönroos, Christian
. 1990. "Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface."Journal of Business Research20 (January): 3-11.
9.
Hebert, David E.1993. "Can We Survive Managed Competition?"Life Association News88 (February 15): 25-26, 28.
10.
Jacoby, Jacob
, Donald E. Speller, and Carol A. Kohn. 1974. "Brand Choice Behavior as a Function of Information Load."Journal of Marketing Research11 (February): 63-69.
11.
Jacoby, Jacob
, Donald E. Speller, and Carol A. Kohn Berning. 1974. "Brand Choice Behavior as a Function of Information Load: Replication and Extension."Journal of Consumer Research1 (June): 33-42.
12.
Kollock, Peter
, Philip Blumstein, and Pepper Schwartz. 1994. "The Judgment of Equity in Intimate Relationships."Social Psychology Quarterly57 (December): 340-351.
13.
Morgan, Robert M.
and Shelby D. Hunt. 1994. "The Commitment-Trust Theory of Relationship Marketing."Journal of Marketing58 (July): 20-38.
14.
Reibstein, David J.
, Stuart A. Youngblood, and Howard L. Fromkin. 1975. "Number of Choices and Perceived Decision Freedom as a Determinant of Satisfaction and Consumer Behavior."Journal of Applied Psychology60 (August): 434-437.
15.
Shani, David
and Sujana Chalasani. 1992. "Exploiting Niches Using Relationship Marketing."Journal of Services Marketing6 (Fall): 43-52.
16.
Sheth, Jagdish
and Atul Parvatiyar. 1995. "Relationship Marketing in Consumer Markets: Antecedents and Consequences."Journal of the Academy of Marketing Science23 (4): 255-271.
17.
Sternberg, Robert J.1992. "Psychological Bulletin's Top 10 `Hit Parade.'"Psychological Bulletin112 (November): 387-388.