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Reviews of Books,Software,and Videos

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1993

Reviews of Books,Software,and Videos

, , and

Volume 21, Issue 3

https://doi.org/10.1177/0092070393213015

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References

Miracle, Gordon E. and Terence Nevett . 1987. Voluntary Regulation of Advertising: A Comparative Analysis of the United Kingdom and the United States. Lexington, MA: Lexington Books.

Rijkens, Rein and Gordon E. Miracle . 1986. European Regulation of Advertising: Supranational Regulation of Advertising in the European Economic Community. Amsterdam: North Holland, Elsevier Science Publishers B.V.

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