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Reviews of Books,Software,and Videos

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1993

Reviews of Books,Software,and Videos

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Volume 21, Issue 3

https://doi.org/10.1177/0092070393213011

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References

1.

Dodge, Robert D. (1958) "Selling the Older Consumer." Journal of Retailing (Summer): 73-81.

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