AMA Task Force on the Development of Marketing Thought
. 1988. "Developing, Disseminating and Utilizing Marketing Knowledge."Journal of Marketing52 (October): 1-25.
2.
Anderson, John R.1990. The Adaptive Character of Thought. Hillsdale, NJ: Lawrence Earlbaum Associates.
3.
Assael, Henry
. 1984. Consumer Behavior and Marketing Action."Boston, MA: Kent Publishing Company.
4.
Bettman, James R.1979. An Information Processing Theory of Consumer Choice. Reading. MA: Addison-Wesley.
5.
Bloom, Allan
. 1987. The Closing of the American Mind. New York, NY: Simon and Schuster.
6.
Bloom, Paul N.1987. Knowledge Development in Marketing: The MSI Experience. Lexington, MA: D.C. Heath and Company.
7.
Cohen, Joel B.
and Paul W. Miniard. 1992. "The Case for Theory Development: Overcoming the Myopia of Theory Testing." Working paper, Center for Consumer Research, University of Florida, Gainesville, FL.
8.
Cohen, Joel B.
and Dipankar Chakravarti. 1990. "Consumer Psychology." In Annual Review of Psychology. Eds. Mark R. Rosenzweig and Lyman W. Porter, 41 Palo Alto, CA: Annual Reviews, Inc. 41, 243-288.
9.
Howard, John A.
and Jagdish N. Sheth. 1969. The Theory of Buyer Behavior. New York, NY: John Wiley & Sons.
10.
Kelley, Harold H.1992. "Common-Sense Psychology and Scientific Psychology." In Annual Review of Psychology. Eds. Mark R.Rosenzweig and Lyman W. Porter. Palo Alto, CA.: Annual Reviews, Inc., 43, 1-24.
11.
Kisielis, Jolita
and Brian Sternthal. 1986. "Examining the Vividness Controversy: An Availability-Valence Explanation."Journal of Consumer Research12 (March): 418-431.
12.
Newman, Joseph W.1966. On Knowing the Consumer. New York, NY: John Wiley & Sons.
13.
Payne, John W.
, James R. Bettman, and Eric J. Johnson. 1992. "Behavioral Decision Research: A Constructive Processing Perspective." In Annual Review of Psychology. Eds. Mark R. Rosenzweig and Lyman W. Porter, Palo Alto, CA: Annual Reviews, Inc., 43, 87-132.
14.
Robertson, Thomas P.
and Harold H. Kassarjian. 1991. Handbook of Consumer Behavior. Englewood Cliffs, NJ: Prentice-Hall.
15.
Russo, Jay E.
, Richard Staelin, Catherine A. Nolan, Gary Russell, and Barbara L. Metcalf. 1986. "Nutrition Information in the Supermarket."Journal of Consumer Research13 (June): 48-70.
16.
Sheth, Jagdish
. 1992. "Acrimony in the Ivory Tower: A Retrospective on Consumer Research."Journal of the Academy of Marketing Science20 (Fall): 345-333.
17.
Sheth, Jagdish N.
, David M. Gardner, and Dennis E. Garrett. 1988. Marketing Theory: Evolution and Evaluation. New York, NY: John Wiley & Sons.
18.
Ward, Scott
, Daniel B. Wackman, and Ellen Wartella. 1977. How Children Learn to Buy. Beverly Hills, CA: Sage Publications.
19.
Wilkie, William L.1975. "How Consumers Use Product Information: An Assessment of Research in Relation to Public Policy Needs." Report Prepared for National Science Foundation, Research Application Directorate (RANN). Washington, DC: U.S. Government Printing Office.
20.
Wilkie, William L.1990. Consumer Behavior. Second Edition, New York, NY: John Wiley & Sons.
21.
Wind, Jerry
, Vithala R. Rao, and Paul E. Green. 1991. "Behavioral Methods." In Handbook of Consumer Behavior. Eds. Thomas Robertson and Harold Kassarjian, Englewood Cliffs, NJ: Prentice-Hall. 507-532.