Marketing's Contribution to the Strategy Dialogue

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Avishai, Bernard and William Taylor . 1989. "Customers Drive a Technology-Driven Company: An Interview with George Fisher." Harvard Business Review 67 (November-December): 107-114.

Bartlett, Christopher A. and Sumantra Ghoshal . 1991. "Global Strategic Management: Impact on the New Frontiers of Strategy Research." Strategic Management Journal 12 (Summer): 5-16.

Biggadike, Ralph E. 1981. "The Contributions of Marketing to Strategic Management." Academy of Management Review 6 (August): 621-632.

Buzzell, Robert D. and Bradley T. Gale . 1987. "The PIMS Principles: Linking Strategy to Performance." New York: Free Press.

Campbell, John P. 1977. "On the Nature of Organizational Effectiveness." In New Perspectives on Organizational Effectiveness, edited by P. S. Goodman and J. M. Pennings . San Francisco: Jossey-Bass.

Capon, Noel and Rashi Glazer . 1987. "Marketing and Technology: A Strategic Coalignment." Journal of Marketing 51 (July): 1-14.

Charnes, A. , W. W. Cooper , D. B. Learner , and F. Y. Phillips . 1985. "Management Science and Marketing Management." Journal of Marketing 49 (Spring): 93-105.

Day, George S. 1990. Market-Driven Strategy: Processes for Creating Value. New York: Free Press.

Day, George S. and Robin Wensley . 1983. "Marketing Theory with a Strategic Orientation." Journal of Marketing 47 (Fall): 79-89.

Easton, Geoffrey . 1990. "Relationships Among Competitors." In The Interface of Marketing and Strategy. Eds. George S. Day , Barton Weitz , and Robin Wensley . Greenwich, CT: JAI Press.

Franke, Richard H. , Timothy W. Edlund , and Frederick Oster . 1990. "The Development of Strategic Management: Journal Quality and Article Impact." Strategic Management Journal 11 (March-April): 243-253.

Gale, Bradley T. and Robert D. Buzzell . 1990. "Market Position and Competitive Strategy." In The Interface of Marketing and Strategy. Eds. George S. Day , Barton Weitz , and Robin Wensley . Greenwich, CT: JAI Press.

Glazer, Rashi . 1991. "Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset." Journal of Marketing 55 (October): 1-19.

Itami, Hiroyuki . 1987. Mobilizing Invisible Assets. Cambridge, MA: Harvard University Press.

Jemison, David B. 1981. "The Importance of an Integrative Approach to Strategic Management Research." Academy of Management Review 6 (August): 601-608.

Kohli, Ajay K. and Bemard Jaworski . 1990. "Market Orientation: The Construct, Research Propositions and Managerial Implications." Journal of Marketing 54 (April): 1-18.

Lambkin, Mary and George S. Day . 1989. "Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle." Journal of Marketing (Summer): 1-17.

Lewin, Arie Y. and John W. Minton . 1986. "Determining Organizational Effectiveness: Another Look and an Agenda for Research." Management Science 32 (May): 514-538.

Lyles, Marjorie . 1990. "A Research Agenda for Strategic Management in the 1990s." Journal of Management Studies 27 (July): 363-375.

McKenna, Regis . 1991. "Marketing is Everything." Harvard Business Review 69 (January-February): 65-79.

Mintzberg, Henry . 1987. "Crafting Strategy." Harvard Business Review 65 (July-August): 66-79.

Narver, John C. and Stanley F. Slater . 1990. "The Effect of a Market Orientation on Business Profitability." Journal of Marketing 54 (October): 20-35.

Porter, Michael . 1980. Competitive Strategy. New York: Free Press.

Porter, Michael . 1985. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press.

Prahalad, C. K. and Gary Hamel . 1990. "The Core Competencies of the Corporation." Harvard Business Review 68 (May-June): 79-91.

Rappaport, Alfred . 1986. Creating Shareholder Value: The New Standard for Business Performance. New York: Free Press.

Robinson, William T. 1988. "Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries." Journal of Marketing Research 14 (February): 87-94.

Singh, Jitendra . 1990. Organizational Evolution: New Directions. Newbury Park, CA: Sage Publications.

Schendel, Dan and Charles W. Hofer . 1979. Strategic Management: A New View of Business Policy and Planning. Boston: Little Brown.

Webster, Frederick E. 1991. "The Changing Role of Marketing in the Corporation." Commentary. Cambridge, MA: Marketing Science Institute (October): 91-127