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Harvey, Michael G. and Roger Kerin . "Perspectives on Demarketing During the Energy Crisis," 5.4: 327-337.

Hawes, Douglass K. "Leisure and Consumer Behavior." 7.4: 391-403.

Hawes, Douglass K. "The Role of Marketing in Facilitating the Diffusion of Microcomputers and the Information Society." 15.2: 83-90.

Hawes, Douglass K. , W. Wayne Talarzyk , and Roger D. Blackwell . "Profiling Bank Americard (Visa) and Master Charge Holders." 6.2: 101-114.

Hawes, Jon M. and James R. Lumpkin . "Understanding the Outshopper." 12.4: 200-218.

Hawes, Jon M. and James R. Lumpkin . "Perceived Risk and the Selection of a Retail Patronage Mode." 14.4: 37-42.

Hawkins, Del I. "Advertising and Differentiated Sex Roles in Contemporary American Society." 4.1: 418-428.

Hawkins, Del I. and Kenneth A. Coney . "Peer Group Influences on Children's Product Preferences." 2.2: 322-332.

Hawkins, Del I. , Roger J. Best , and Charles M. Lillis . "The Nature and Measurement of Marketing Productivity in Consumer Durables Industries: A Firm Level Analysis." 15.4: 1-8.

Hawkins, Del I. , Kenneth A. Coney , and Donald W. Jackson, Jr. "The Impact of Monetary Inducement on Uninformed Response Error." 16.2: 30-35.

Hendon, Donald W. and William C. Hamilton, Jr. "Partner Interaction and Influence on Purchase Decision of Married, Engaged and `Going Steady' Couples." 5.4: 338-348.

Henry, William A. and E. Earl Burch . "Market Shares of Space in Marketing Journals." 4.2: 473-483.

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Hermann, Peter and William B. Locander . "The Effect of Self-Confidence and Anxiety on Risk Reduction Strategies for an Innovative Product." 5.2: 113-125.

Hertz, Paul and Herbert Zagarow . "Cognitive Style and Marketing Management in the 1980s." 9.2: 99-109.

Hess, Randall K. and Edgar W. Kossack . "Bribery as an Organizational Response to Conflicting Environmental Expectations." 9.3: 206-226.

Hirschman, Elizabeth C. "A Longitudinal Analysis on Information Source Utilization." 6.4: 314-324.

Hirschman, Elizabeth C. "Communal and Associated Social Structures: Their Underlying Behavioral Components and Implications for Marketing." 7.3: 192-213.

Hirschman, Elizabeth C. "Black Ethnicity and Innovative Communication." 8.2: 100-119.

Hise, Richard T. and Michael A. McGinnis . "Evaluating the Effects of Anonymous Respondents on Mail Survey Results." 4.3: 592-598.

Hise, Richard T. and Jan P. Muczyk . "The Effects of Interstate Highways on Driving Time and Regional Shopping Center Drawing Power." 5.2: 126-133.

Hise, Richard T. , John K. Ryans and Willem Van't Spijker . "Theory in Consumer Behavior: A Status Report." 3.2: 182-191.

Hite, Cynthia Fraser , Robert E. Hite , and Tamra Minor . "Quality Uncertainty, Brand Reliance, and Dissipative Advertising." 19.2: 115-121.

Hite, Robert E. and Edward Kiser . "Consumers' Attitudes toward Lawyers with Regard to Advertising Professional Services." 13.2: 321-339.

Hite, Robert E. , Norman O. Schultz , and Judith A. Weaver . "A Content Analysis of CPA Advertising in National Print Media from 1974 to 1984." 16.3: 1-15.

Holland, Susan E. "An Exploratory Study of Products Used for Enjoyment and Enhancement Purposes: Reasons for Choice Among Brands." 12.2: 205-217.

Holmes, John H. "Profitable Positioning for Retailers." 2.2: 332-339.

Holmes, John H. and Frank H. Bennett . "Are Costly Introductory Promotions Really Necessary?" 5.1: 41-47.

Holmes, John H. and Kenneth E. Crocker . "Predisposition in the Comparative Effectiveness of Rational, Functional and Discrepant Appeals for Both High Level Involvement and Low Involvement Practices." 15.1: 27-35.

Homans, Richard and Franklin S. Houston . "Marketing Research for Public Health: A Demonstration of Differential Responses to Advertising." 9.4: 390-398.

Hopper, JoAnne Stilley , Alvin C. Burns , and Daniel L. Sherrell . "An Assessment of the Reliability and Validity of Husband and Wife SelfReport Purchase Decision Making Measures." 17.3: 227-234.

Hornik, Jacob . "A Circumplex Model for the Behavioral Constructs towards Television Advertising." 4.2: 484-503.

Horton, Raymond L. "The Effects of Incorrect Specification of the Minkowski Metric: Some Analytical Results." 2.3: 478-487.

Horton, Raymond L. "The Effects of Incorrect Specification of the Minkowski Metric: A Simulation Experiment." 3.3: 244-258.

Horton, Raymond L. "The Structure of Perceived Risk: Some Further Progress." 4.4: 694-706.

Houston, Franklin S. and James L. Davis . "Learning and Grade Expectations: A Study of Instruction Evaluations." 5.3: 195-202.

Hozier, George C. and Donald E. Stem, Jr. "Segmentation Patronage Loyalty as a Determinant of Consumer Outshopping Behavior." 13.1: 32-46.

Hu, Michael Y. "An Experimental Study on Managers' and Researchers' Use of Consumer Market Research." 14.3: 44-51.

Hubbard, Raymond and Eldon L. Little . "Cash Prizes and Mail Response Rates: A Threshold Analysis." 16.3: 42-44.

Hugstad, Paul S. "A Reexamination of the Concept of Privilege Groups." 9.4: 399-408.

Hunt, James M. and Michael F. Smith . "The Persuasive Impact of Two Sided Selling Appeals: The Case of the Unfamiliar Audience." 15.1: 11-18.

Hunt, Shelby . "Commentary on an Empirical Investigation of a General Theory of Marketing Ethics." 18.2: 173-178.

Hunt, Shelby D. , Nina M. Ray , and Van R. Wood . "Behavioral Dimensions of Channels of Distribution: Review and Synthesis." 13.3: 1-24.

Hunt, Shelby D. , Pamela L. Kiecker , and Lawrence B. Chonko . "Social Responsibility and Personal Success: A Research Note." 18.3: 239-244.

Hustad, Thomas P. , Charles S. Mayer , and Thomas W. Whipple . "Consideration of Context Differences in Product Evaluation and Market Segmentation." 3.1: 34-47.

Huszagh, Sandra M. and Hiram C. Barksdale . "International Barter and Countertrade: An Exploratory Study." 14.1: 21-28.

Ingram, Thomas N. , Keun S. Lee , and George H. Lucas, Jr. "Commitment and Involvement: Assessing a Sales Force Typology." 19.3: 187-197.

Ivy, Thomas T. and Louis E. Boone . "A Behavioral Science Approach to Effective Sales Presentations." 4.2: 456-466.

Izraeli, Dov , Dafna N. Isareli , and Jehiel Zif . "Integrative Processes in Agricultural Marketing Channels." 5.3: 203-220.

Jackson, Donald W., Jr . and Stephen W. Brown . "The Professor Consultant: An Important Marketing Resource." 7.1: 14-24.

Jacobs, Laurence W. "The Continuity Factor in Retail Store Display." 2.2: 340-350.

Jain, Arun K. "A Prediction in Perceptual and Evaluative Mapping." 6.4: 300-313.

Jarboe, Glen R. and Carl D. McDaniel . "A Profile of Browsers in Regional Shopping Malls." 15.1: 46-53.

Johnson, James C. and Kenneth C. Schneider . "Those Who Can, Do Those Who Can't...: Marketing Professors and the Robinson-Patman Act." 12.3: 123-137.

Johnson, Keith H. and Michael J. Etzel . "Notes on Estimating Expenditure Elasticities in Metropolitan Areas." 2.3: 488-495.

Johnson, Ross H. and Paul R. Winn . "Utilization of Graph Theory and Dynamic Programming as Substitutes for Decision Trees." 1.2: 119-127.

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Jones, D.G. Brian and David D. Monieson . "Historical Research in Marketing: Retrospect and Prospect." 18.4: 269-278.

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Joseph, Benoy and Shailesh J. Vyas . "Concurrent Validity of a Measure of Innovative Cognitive Style." 12.2: 159-175.

Judd, Ben B. and M. Wayne Alexander . "On the Reduced Effectiveness of Some Sexually Suggestive Ads." 11.2: 156-168.

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Kallis, M. Jeffrey , Kathleen A. Krentler , and Dinoo J. Vanier . "The Value of User Image in Quelling Aberrant Consumer Behavior." 14.1: 29-35.

Kamins, Michael A. and Lawrence T. Marks . "An Examination into the Effectiveness of Two-Sided Comparative Price Appeals." 16.2: 64-71.

Kamins, Michael A. and Lawrence J. Marks . "The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands." 19.3: 177-185.

Kastens, Merritt L. "Food, Food Prices and Price/Earnings Ratios." 3.3: 259-264.

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Kaynak, Erdener and S. Tamer Cavusgil . "The Evolution of Food Retailing Systems: Contrasting the Experience of Developed and Developing Countries." 10.3: 249-268.

Kelley, Craig A. "An Investigation of Consumer Product Warranties as Market Signals." 16.2: 72-78.

Kelley, J. Patrick and Richard T. Hise . "Role Conflict, Role Clarity, Job Tension and Job Satisfaction in the Brand Manager Position." 8.2: 120-137.

Kerby, Joe Kent . "Factor Analysis: Key Tool in Consumer Behavior Research." 7.4: 374-390.

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Kesavan, Ram "An Empirical Test of the Causative Markov Model of Consumer Behavior." 10.4: 438-456.

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Kilbourne, William E. "An Exploratory Study of the Effect of Sex Role Stereotyping on Attitudes toward Magazine Advertisements." 14.4: 43-46.

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King, James R. "Market Forecasting with Binomial Plotting Graph Papers." 2.3: 496-507.

King, Robert L. "Enterprise-Level Marketing Research Activity in Poland: The PREDOM/POLAR Experience." 11.3: 292-303.

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Klippel, R. Eugene and John F. Monokoy, Jr. "A Potential Segmentation Variable for Marketers: Relative Occupational Class Income." 2.2: 351-356.

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Korgaonkar, Pradeep K. "Consumer Shopping Orientations, Non-Store Retailers, and Consumer's Patronage Intentions: A Multivariate Investigation." 12.2: 11-22.

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Kumar, V. and Robert P. Leone . "Nonlinear Mapping: An Alternative to Multidimensional Scaling for Product Positioning." 19.3: 165-176.

Kurtz, David L. and Louis E. Boone . "The Current Status of Microcomputer Usage in the Marketing Programs of AACSB-Accredited Colleges and Universities." 15.2: 10-15.

Kyung-Il Ghymn . "The Relative Importance of Import Decision Variables." 11.3: 304-312.

Laczniak, Gene R. "Broadened Marketing and Social Order: A Reply." 7.3: 239-241.

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Lamb, Charles W. and James U. McNeal . "An Empirical Analysis of the Relationships among Marketing Journals, Professors and Administrators." 5.4: 349-361.

Lamb, Charles W. and Mary Ann Stutts . "The Impact of Corrective Advertising upon Consumers' Attitudes, Beliefs, and Behavior." 7.4: 307-315.

Lamb, Charles W. , Barbara A. Pletcher , and William Pride . "Should the Competing Brand Be Illustrated in a Comparative Advertisement?" 6.3: 176-186.

Lambert, David R. "Price as Quality Cue in Industrial Buying." 9.3: 227-238.

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Lancioni, Richard A. "A Brief Note on the History of Fashion." 1.2: 128-131.

Landon, E. Laird, Jr. "The Invisible Backhand of the `New Marketing Concept' Must Be Turning Adam Smith in His Grave." 1.2: 132-137.

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Langrehr, Frederick W. "Consumer Images of Two Types of Competing Financial Service Retailers." 13.3: 248-264.

Lantos, Geoffrey P. "The Influences of Inherent Risk and Information Acquisition on Consumer Risk Reduction Strategies." 11.4: 358-381.

LaPlaca, Peter J. "Unit Pricing: A Microeconomic Experimental Investigation." 4.2: 504-519.

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Lonial, Subhash C. "Deliberation Revisited." 11.1: 15-28.

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Lucas, George H., Jr. and Larry G. Gresham . "Power, Conflict, Control, and the Application of Contingency Theory in Marketing Channels," 13.3: 25-38.

Lucas, George H. , Emin Babakus , and Thomas N. Ingram . "An Empirical Test of the Job Satisfaction-Turnover Relationship: Assessing the Role of Job Performance for Retail Managers." 18.3: 199-208.

Lumpkin, James R. "Shopping Orientation Segmentation of the Elderly Consumer." 13.2: 272-289.

Lumpkin, James R. and James B. Hunt . "Mobility as an Influence on Retail Patronage Behavior of the Elderly: Testing Conventional Wisdom." 17.1: 1-12.

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Maile, C.A. "Preliminary Tests of Marketing Communications Model." 6.4: 323-335.

Maile, C.A. "Modifying a Communications Model with the Sleeper Effect." 9.3: 239-249.

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Malhotra, Naresh K. "Multi-Stage Information Processing Behavior: An Experimental Investigation." 10.1: 54-71.

Malhotra, Naresh K. "Introduction: The State of the Art in Marketing Research." 16. 1: 1-3.

Malhotra, Naresh K. "Some Observations on the State of the Art in Marketing Research." 16.1: 4-24.

Malhotra, Naresh K. "Mnemonics in Marketing: A Pedagogical Tool." 19.2: 141-149.

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Martin, Claude R., Jr. "The Theory of Double Jeopardy." 1.2: 148-155.

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Martin, Claude R., Jr. and Fred D. Reynolds . "On the Usefulness of Q-Methodology for Consumer Segmentation." 4.1: 440-445.

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Mascarenhas, Oswald A.J. "An Empirical Methodology for the Ethical Assessment of Marketing Phenomena Such as Casino Gambling." 18.3: 209-220.

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Mason, J. Barry , William O. Bearden , and Lynne Davis Richardson . "Perceived Conduct and Professional Ethics among Marketing Faculty." 18.3: 185-196.

Matthews, H. Lee and David T. Wilson . "Industrial Marketing's New Challenge: The Computerized Buyer." 2.2: 367-373.

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Mayo, Michael A. and Lawrence J. Marks . "An Empirical Investigation of a General Theory of Marketing Ethics." 18.2: 163-172.

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McGinnis, Michael A. , Myron Gable , and Burt Madden . "Improving the Profitability of Retail Merchandising Decisions-Revisited." 12.1: 49-57.

McKee, Daryl O. , P. Rajan Varadarajan , and John Vassar . "A Taxonomy of Marketing Plans and Styles." 18.2: 131-142.

McKinnon, Gary F. , Milton E. Smith , and H. Keith Hunt . "Hoarding Behavior among Consumers: Conceptualization and Marketing Implications." 13.2: 340-351.

McNeal, James U. "Children as Consumers: A Review." 7.4: 346-349.

Mentzer, John T. "Forecasting with Adaptive Extended Exponential Smoothing." 16.3,4: 62-71.

Mentzer, John T. , Roger Gomes , and Robert E. Krapfel, Jr. "Physical Distribution Service: A Fundamental Marketing Concept?" 17.1: 53-62.

Mentzer, John T. , Camille P. Schuster , and David J. Roberts . "Microcomputer Versus Mainframe Usage by Marketing Professionals." 15.2: 1-9.

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Mittelstaedt, Robert A. "Economics, Psychology, and the Literature of the Subdiscipline of Consumer Behavior." 18.4: 303-312.

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Morris, David J. Jr. "The Railroad and Movie Industries: Were They Myopic?" 18.4: 279-283.

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Narayana, Chem I. "Market Behavior Towards Brand ChoiceMultinational Scaling Approach." 5.3: 599-607.

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Niffenegger, Phillip and Jeremy Oldin . "How Good Is the Overseas Competition? A Survey of Car Dealers in America." 11.3: 259-268.

Niffenegger, Phillip , John White , and Guy Marmet . "How European Retailers View American Imported Products: Results of a Product Image Survey." 10.3: 281-292.

Nkonge, Japhet H. "How Communication Medium and Message Format Affect Corrective Advertising." 12.1: 58-68.

Norvell, Douglass G. and Robert Morey . "Ethnodomination in the Channels of Distribution of Third World Nations." 11.3: 204-214.

O'Brien, Edward J. "Marketers as Noodlers." 10.3: 293-301.

O'Brien, Terrence V. "Information Handling in Consumer Decisions." 5.3: 229-232.

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Oppenheim, Rosa . "Forecasting via the Box-Jenkins Method." 6.3: 201-221.

O'Reilly, Lynn , Margaret Rucker , Rhonda Hughes , Marge Gorang , and Susan Hand . "The Relationship of Psychological and Situational Variable to Usage of a Second-Order Marketing System." 12.3: 53-76.

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Ostrom, Lonnie L. , Craig Kelley , and Donald W. Jackson, Jr. "Vertical Territorial Restraints: Rules of Legality and Guidelines for Channel Design." 14.1: 1-6.

Page, Albert L. "A Test of the Share/Price Market Planning Relationship in One Retail Environmental." 7.1: 25-39.

Paksoy, Christie H. "Life-Style Analysis of Major Bank Credit Card Users." 7.1: 40-47.

Palumbo, Frederick A. "Are Bank Marketing Information Systems Relevant?" 1.1: 53-58.

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Pol, Louis G. "Demographic Contributions to Marketing: An Assessment." 19.1: 53-59.

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Pride, William M. "Marketing Decision-Making through Computer Cartography." 5:4: 370-379.

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