Book Reviews : Consumption Values and Market Choices: Theory and Applications by Jagdish N. Sheth,Bruce I. Newman,and Barbara L. Gross (Cincinnati: South-Western Publishing Co.,1991,224 pages,ISBN 0-538-80563-3)
Restricted accessReview articleFirst published online September, 1991
Book Reviews : Consumption Values and Market Choices: Theory and Applications by Jagdish N. Sheth,Bruce I. Newman,and Barbara L. Gross (Cincinnati: South-Western Publishing Co.,1991,224 pages,ISBN 0-538-80563-3)