Software Review : PC:SOLVE. A New Software Tool for Marketing Analysis Reviewed by Christopher M. Miller Rice University Shelby H. McIntyre Santa Clara University

Granovetter, Mark and Roland Soong. 1986. "Threshold Models of Interpersonal Effects in Consumer Demand." Journal of Economic Behavior and Organization 7: 83-99.

Little, John D.C. 1970. "Models and Managers: The Concept of a Decision Calculus ." Management Science: Applications April: 466-485.

Miller, Christopher M. and Shelby H. McIntyre . 1990. "Toward Formaliz