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Software Review : PC:SOLVE. A New Software Tool for Marketing Analysis Reviewed by Christopher M. Miller Rice University Shelby H. McIntyre Santa Clara University

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1991

Software Review : PC:SOLVE. A New Software Tool for Marketing Analysis Reviewed by Christopher M. Miller Rice University Shelby H. McIntyre Santa Clara University

Volume 19, Issue 3

https://doi.org/10.1177/009207039101900320

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References

Granovetter, Mark and Roland Soong. 1986. "Threshold Models of Interpersonal Effects in Consumer Demand." Journal of Economic Behavior and Organization 7: 83-99.

Little, John D.C. 1970. "Models and Managers: The Concept of a Decision Calculus ." Management Science: Applications April: 466-485.

Miller, Christopher M. and Shelby H. McIntyre . 1990. "Toward Formaliz

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