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Book Reviews : Social Marketing: Promoting the Causes of Public and Nonprofit Agencies by Seymour Fine (Boston: Allyn & Bacon,1990,352 pp.)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1991

Book Reviews : Social Marketing: Promoting the Causes of Public and Nonprofit Agencies by Seymour Fine (Boston: Allyn & Bacon,1990,352 pp.)

Volume 19, Issue 3

https://doi.org/10.1177/009207039101900315

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