The popular mnemonic techniques are defined, classified,
and described. Empirical evidence is cited supporting the
effectiveness of mnemonic techniques in a variety of learn
ing contexts. It is explained why mnemonics are effective.
Then, a particular mnemonic technique, the first letter
mnemonic, is selected to illustrate how the topic of ques
tionnaire design can be taught using mnemonics. The use of
mnemonics in classroom teaching is discussed with specific
reference to teaching marketing research and other market
ing courses.
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