This research explores empirically a socioeconomicl
equity issue that has been extensively investigated in many
areas, but never marketing—the so-called "earnings gap."
Specifically, the study investigates income differences be
tween men and women in marketing, while controlling for
differences in business experience, level of education, cor
porate level, type of industry, and size of firm. The research
focuses on three areas in marketing: (1) marketing manage
ment, (2) marketing research, and (3) advertising agency
management. Findings indicate that there is an "earnings
gap" for marketers. Importantly, however, the data show
that a substantial portion of the gap can be explained by
variables other than sex.
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