This paper describes the results of a mail survey to the
educator membership of the American Marketing Associa
tion. Data were collected regarding beliefs about both the
frequency of occurrence and severity of 59 ethical issues
facing marketing faculty. The research questions examined
include: What unethical practices are believed to most com
monly occur? What practices are most severe? How do
these beliefs vary by faculty rank and size and type of school?
Implications for both the improvement of marketing educa
tion and for future research are provided.
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