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Book Reviews : Export Strategy by Subhash C. Jain (New York: Quorum Books,1989,253 pp.,$45.00)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online March, 1990

Book Reviews : Export Strategy by Subhash C. Jain (New York: Quorum Books,1989,253 pp.,$45.00)

Volume 18, Issue 2

https://doi.org/10.1177/009207039001800209

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