The authors examine from the perspective of marketing
professionals the incidence of unethical research practices
and the influence of organizational factors as determinants
of the incidence of unethical research practices. The results
indicate some degree of incidence of unethical research
practices, particularly of those involving respondents. In
addition, the results suggest four organizational variables—
extent of ethical problems within the organization, top man
agement actions on ethics, organizational role, and industry
category—as determinants of the incidence of unethical re
search practices.
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