The Incidence of Unethical Practices in Marketing Research: An Empirical Investigation

Abstract

The authors examine from the perspective of marketing professionals the incidence of unethical research practices and the influence of organizational factors as determinants of the incidence of unethical research practices. The results indicate some degree of incidence of unethical research practices, particularly of those involving respondents. In addition, the results suggest four organizational variables— extent of ethical problems within the organization, top man agement actions on ethics, organizational role, and industry category—as determinants of the incidence of unethical re search practices.