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Book Reviews : The Design Dimension: The New Competitive Weapon for Business by Christopher Lorenz (Basil Blackwell Ltd.,1986,167 pp.)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online January, 1990

Book Reviews : The Design Dimension: The New Competitive Weapon for Business by Christopher Lorenz (Basil Blackwell Ltd.,1986,167 pp.)

Volume 18, Issue 1

https://doi.org/10.1177/009207039001800114

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