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Book Reviews : Market Research and Analysis Third Edition by Donald R. Lehmann (Boston: Irwin,1989,879 pp.,$40.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1989

Book Reviews : Market Research and Analysis Third Edition by Donald R. Lehmann (Boston: Irwin,1989,879 pp.,$40.95)

Volume 17, Issue 3

https://doi.org/10.1177/009207038901700311

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