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Book Reviews : Basic Marketing Research by Gilbert A. Churchill (Chicago: Dryden,1988,765 pp.,$47.35)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1989

Book Reviews : Basic Marketing Research by Gilbert A. Churchill (Chicago: Dryden,1988,765 pp.,$47.35)

Volume 17, Issue 3

https://doi.org/10.1177/009207038901700310

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