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Book Reviews : Competitor Intelligence—How to Get It-How to Use It by Leonard M. Fuld (New York: John Wiley & Sons,1985,479 pp.,$24.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1989

Book Reviews : Competitor Intelligence—How to Get It-How to Use It by Leonard M. Fuld (New York: John Wiley & Sons,1985,479 pp.,$24.95)

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Volume 17, Issue 3

https://doi.org/10.1177/009207038901700308

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