The effects of manipulation of appeal types,
anonymitylnonanonymity, and the promise/no promise of
feedback of research results on response patterns were ex
amined using a sales population. The results indicate that the
use of these techniques can enhance the response patterns
from salespeople. Specifically, the egoistic appeal, the inter
action of egoistic appeal with anonymity, and feedback were
shown to influence response rate, response speed, and
response completeness.
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