The product management form of organization has been
around for quite a while; yet little empirical research has
been done on product managers. This article reports a study
of product managers and some organizational behavior fac
tors which contribute to their job satisfaction and job perfor
mance. These factors include centralization of decision
making, job structure, job scope, role ambiguity, and role
conflict. Finally, several suggestions are made for creating
an environment more conducive to having product managers
who are satisfied with their jobs.
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