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Book Reviews : Industrial and Organizational Marketing by Michael H. Morris (Columbus,MO,Merrill Publishing Co.,1988,658 pages,$38.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online January, 1989

Book Reviews : Industrial and Organizational Marketing by Michael H. Morris (Columbus,MO,Merrill Publishing Co.,1988,658 pages,$38.95)

Volume 17, Issue 1

https://doi.org/10.1177/009207038901700113

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