The primary objective of this study is to evaluate three
variables utilized frequently within the retail grocery in
dustry to gain a differential advantage within a target
market. These variables are Trading Stamps, Credit, and
Delivery. Essentially, the study seeks to determine whether
these differential variables are related to retail strategy
and retail store profitability for a selected group of retail
grocery stores belonging to a retailer cooperative. The
study also seeks to determine if the utilization of the differ
ential variables creates any profitability changes within
the basic retailing strategy variables of the researched
respondents.
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