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Book Reviews : New Products Management,Second edition by Merle C. Crawford (Homewood: Irwin;1987 $36.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online December, 1987

Book Reviews : New Products Management,Second edition by Merle C. Crawford (Homewood: Irwin;1987 $36.95)

Volume 15, Issue 4

https://doi.org/10.1177/009207038701500411

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