Sage Journals: Discover world-class research

Abstract

A study was conducted focusing on the relationship between styles of recognizing clothingproblems and search for problem solutions. Problem Recognition Style was considered to range between two extremes: Actual State Types (who tend to perceive clothing problems only when their clothes fail to perform satisfactorily) and Desired State Types (for whom the decision process will be triggered frequently due to the desire for something new). A total of eleven information sources were studied representative in various degrees of two different dimensions: the personalness of the source and the degree to which the information can be controlled by the marketer. Two types of shopping trips were also evaluated: prepurchase and ongoing search. In general, Desired State Types placed greater importance on most sources in addition to making significantly more clothing-related shopping trips than Actual State Types.

Get full access to this article

View all access options for this article.

References

Bettman, J.R. 1979. An Information Processing Theory of Consumer Choice Reading, Massachusetts: Addison-Wesley Publishing Company.

Bloch, P.H. , D.L. Sherrell , and N.M. Ridgway. 1986. "Consumer Search: An Extended Framework." Journal of Consumer Research. 13 (June): 119-126.

Bruner, G.C. 1983. Problem Recognition in the Homeostatic Process of Consumer Decision Making: Its Definition, Measurement and Use Unpublished doctoral dissertation, North Texas State University .

Bruner, G.C. 1985. "Recent Contributions to the Theory of Problem Recognition." American Marketing Association Educators' Proceedings , 11-15.

Engel, J.R. and R.D. Blackwell. 1982. Consumer Behavior Hinsdale, Illinois. The Dryden Press.

Engel, J.R. , R.D. Blackwell , and D.T. Kollat. 1978. Consumer Behavior Hinsdale, Illinois: The Dryden Press.

Engel, J.R. , R.D., Blackwell , and P.W. Miniard. 1986. Consumer Behavior Hinsdale, Illinois: The Dryden Press.

Engel, J.R. , D.T. Kollat , and R.D. Blackwell. 1968. Consumer Behavior Hinsdale, Illinois: The Dryden Press.

Engel, J.R. , D.T. Kollat , and R.D. Blackwell. 1973. Consumer Behavior Hinsdale, Illinois: Holt, Rinehart and Winston, Inc .

10.

Greenberg, B.A. and J.R. Lumpkin. 1982. "Male and Female Heavy-Users of an Apparel Product Category: A Comparison of Sex Related Segment Profiles." Proceedings of the Academy of Marketing Science , 70-73.

11.

Greenberg, B.A. , J.R. Lumpkin , and G.C. Bruner. 1982. "Opinion Leadership and Innovativeness in Fashion Diffusion." Proceedings of the American Institute for Decision Sciences, 240-242.

12.

Hawkins, D.I. , R.J. Best , and K.A. Coney. 1986. Consumer Behavior Dallas, Texas: Business Publications, Inc.

13.

Howard, J.A. 1977. Consumer Behavior: Application of Theory New York: McGraw-Hill Book Company.

14.

Howard, J.A. and J.H. Sheth. 1969. The Theory of Buyer Behavior New York: John Wiley and Sons, Inc.

15.

Katz, E. and P.F. Lazarsfeld . 1955. Personal Influence New York: The Free Press.

16.

Lindquist, J.D. and A.C. Samli. 1986. "Retailing Management Research and Theory Development. Surpluses and Shortfalls." Journal of the Academy of Marketing Science. 13 (Summer): 147-160.

17.

Loudon, D.L. and A.J. Della Bitta . 1984. Consumer Behavior: Concepts and Applications New York: McGraw-Hill Book Company.

18.

Lumpkin, J.R. , G.S. Allen , and B.A. Greenberg. 1981. "Profiling Heavy Users of Wearing Apparel." Proceedings of the Southern Marketing Association , 167-170.

19.

Midgley, D.F. 1983. "Patterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product." Journal of Marketing Research, 20 (February): 74-83.

20.

Newman, J.W. and R. Staelin. 1972. "Prepurchase Information Seeking for New Cars and Major Household Appliances." Journal of Marketing Research. 9 (August): 249-257.

21.

Pomazal, R.J. 1985. "The Consumer Problem Recognition Process." Proceedings of the Atlantic Marketing Association , 75-79.

22.

Robertson, T.S. 1971. Innovative Behavior and Communication New York: Holt, Rinehart, and Winston.

23.

Sirgy, M.J. 1983. Social Cognition and Consumer Behavior New York: Praeger Publishers.

The Effect of Problem Recognition Style on Information Seeking

Abstract

Get full access to this article

References