This article discusses the role of personal computer
applications in courses throughout the marketing
curriculum. Learning theory suggests that PC applications
be introduced in modules over the entire marketing
program and not concentrated in just one or two courses.
The final capstone course in marketing is seen as the
logical place for a culminating, integrative learning
experience with software applications. Software re
commendations are provided for each typical marketing
course and a decision support exercise is described
for the capstone course.
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