Franchise systems and shopping centres have each
become dominant forces in modern retailing. While the
former has received considerable attention in the
academic literature, very little research has been directed
to shopping centres. This paper examines selected
behavioral concepts found in each type of system as
perceived by parallel sample of Canadian shopping centre
tenants and franchisees. While no major differences were
detected concerning the extent of conflict between the
two settings, the power bases employed by shopping
centre managers were found to be quite different than
those employed by franchisors.
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