An Investigation of the Relative Efficacy of Four Alternative Approaches to Importance-Performance Analysis

Blake, B.F. and J.T. O'Leary. 1979a. Perry County, U.S.A. West Lafayette , Indiana: Purdue University. Cooperative Extension Service, CES Paper No. 47.

1979 b. Marion County, U.S.A. West Lafayette, Indiana: Purdue University. Cooperative Extension Service , CES Paper No. 48.

Blake, B.F. , L.F. Schrader and W.L. James. 1978. "New Tools for Marketing Research: The Action Grid," Feedstuffs, 50 (19) 38-39.

Blalock, H.M. 1972. Social Statistics. New York: McGraw-Hill.

Citiparks, Pittsburgh Department of Recreation and Parks. 1982. "The Great Race: Importance-Performance Analysis of a Ten-Kilometer Race," Unpublished manuscript.

Heeler, Roger M. , Chike Okechuku , and Stan Reid , 1979. "Attribute Importance: Contrasting Measurements," Journal of Marketing Research 16 (February) 60-63.

Kerlinger, F.N. 1973. Foundations of Behavioral Research. 2nd ed. New York: Holt, Rinehart and Winston.

Myers, James H. and Mark I Alpert. 1977. "Semantic Confusion in Attitude Research: Salience vs Importance vs Determinance," in Advances in Consumer Research Volume 4. W.D. Perrault Jr. ed. Atlanta: Association for Consumer Research, 106-109.

Martilla, J.A. and D.W. Carvey. 1975. "Four Subtle Sins in Marketing Research ," Journal of Marketing, 39 ( 1 ) 8-15.

Martilla, J.A. and J.C. James. 1977. "Importance-Performance Analysis," Journal of Marketing, 41 ( 1 ) 77-79.

Mills, A.S. 1982. Identification of the Potential Impact of Scale of Development on User Satisfaction. U.S. Army Engineer Waterways Experiment Station Final Report.

Neslin, S.A. 1981. "Linking Product Features to Perceptions: Self-Stated Versus Statistically Revealed Importance Weights," Journal of Marketing Research, 18 (2) 80-86.

Nie, N. , et al. 1975. Statistical Package for the Social Sciences . 2nd ed. New York: McGraw-Hill.

O'Leary, J.T. and M.B. Adams. 1982. Community Views Concerning Urban Forest Recreation Resources, Facilities and Services. Chicago, Illinois. Cooperative Research Project. U.S. Forest Service, North Central Forest Experiment Station.

Wiley, James B , Douglas L. MacLachland , and R. Moinpour. 1977. "Comparison of Stated and Inferential Parameter Values in Additive Models: An Illustration of a Paradigm," in Advances in Consumer Research Volume 4 W.D. Perrault Jr. ed. Atlanta: Association for Consumer Research, 98-105.