Book Reviews : EMERGING PERSPECTIVES ON SERVICES MARKETING: PROCEEDINGS by Leonard L. Berry,G. Lynn Shostack and Gregory D. Upah,(Chicago,Ill.: American Marketing Association,1983,146 pages,$16.00)
Restricted accessReview articleFirst published online June, 1985
Book Reviews : EMERGING PERSPECTIVES ON SERVICES MARKETING: PROCEEDINGS by Leonard L. Berry,G. Lynn Shostack and Gregory D. Upah,(Chicago,Ill.: American Marketing Association,1983,146 pages,$16.00)