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Book Reviews : MARKETING RESEARCH,SECOND EDITION by David A. Aaker and George S. Day (New York: John Wiley & Sons,Inc. 731 pages,$27.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1985

Book Reviews : MARKETING RESEARCH,SECOND EDITION by David A. Aaker and George S. Day (New York: John Wiley & Sons,Inc. 731 pages,$27.95)

Volume 13, Issue 3

https://doi.org/10.1177/009207038501300325

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