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Book Reviews : CHILDREN'S MEDIA MARKETING,2nd edition by Carol A. Emmens (New York: Neal Schuman,1982,353 pages,$29.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1985

Book Reviews : CHILDREN'S MEDIA MARKETING,2nd edition by Carol A. Emmens (New York: Neal Schuman,1982,353 pages,$29.95)

Volume 13, Issue 3

https://doi.org/10.1177/009207038501300323

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