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Book Reviews : Advertising and communication management by Michael L. Ray (Englewood Cliffs,NJ: Prentice-Hall,Inc.,1982,640 pages,$26.95)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online June, 1985

Book Reviews : Advertising and communication management by Michael L. Ray (Englewood Cliffs,NJ: Prentice-Hall,Inc.,1982,640 pages,$26.95)

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Volume 13, Issue 3

https://doi.org/10.1177/009207038501300322

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