Can Volunteers be Targeted?

Beik, Leland L. and Scott M. Smith (1979), "Geographic Segmentation: A Fund Raising Example," in (ed.) E. Laird Landon Educators' Conference Proceedings (Chicago: American Marketing Association), pp. 485-488.

Burnett, John J. ( 1981 ), "Psychographic and Demographic Characteristics of Blood Donors" Journal of Consumer Research, 8 (June), pp. 62-66.

Caplow, Theodore (1982), Middletown Families (Minneapolis : University of Minnesota Press).

Craig, S.C. , T. Deutscher and J.M. McCann (1977), "Segmenting Charitable Givers: An Application of Tobit," in (eds.) Barnett Greenberg and Danny Bellenger Contemporary Marketing Thought (Chicago: American Marketing Association), pp. 34-38.

Demott, B. (1978), "The Day the Volunteer Didn't," Psychology Today, 3, pp. 23-24 and 131-132.

Ford, D. (1976), "The Marketing of Non-profit Making Organizations: A Preliminary Report," European Journal of Marketing, 5, pp. 266-278.

Haire, Joseph F , Rolph E. Anderson , Ronald E. Tatum , and Bernie J. Grablowsky (1979), Multivariate Data Anlysis With Readings, (Tulsa: Petroleum Publishing Company).

Henion, Karl E. and Richard R. Batsell (1976), "Marketing of Blood Donorship, Helping Behavior, and Psychological Reactance," in (ed.) Kenneth L. Bernhardt 1776-1976 and Beyond (Chicago: American Marketing Association ), pp. 652-656.

Holmes, Jan and Glen Riecken (1980), "Using Business Marketing Concepts to View the Private, Non-profit, Social Service Agency," Administration in Social Work, 4 (Fall), pp. 43-52.

Jacoby, J. and M.S. Matell (1971), "Three Point Likert Scales Are Good Enough," Journal of Marketing Research, 8 (November), pp. 495-500.

Landon, E. Laird and Sharon K. Banks (1977), "Relative Efficiency and Bias of Plus-One Telephone Sampling," Journal of Marketing Research, 14 (August), pp. 294-299.

Lewis, B.R. (1980), "Kidney Donorship and Transplantation: A Social Marketing Problem," in (eds.) Michael J. Baker and Michael A. Saren Marketing into the Eighties (Edinburgh: European Academy for Advanced Research in Marketing), pp. 104-116.

" If Charities Don't Get Their Act Together, Government Will," ( 1977), Los Angeles Times (December 25), p. 3.

Lovelock, Christopher H. and Charles B. Weinberg (1978), "Public and Nonprofit Marketing Comes of Age," in (eds.) Gerald Zaltman and Thomas Bonoma Review of Marketing 1978 (Chicago: American Marketing Association), pp. 416-20.

Manzer, Lee L. and Stephen J. Miller (1978), "An Examination of Value Attitude Structure in the Study of Donor Behavior," in (eds.) Ronald J. Ebert, Robert J. Monroe and Kenneth J. Roering 10th Annual Conference: American Institute for Decision Sciences (St. Louis: American Institute for Decision Sciences), pp. 204-206.

Nevin, John R. and S. Tamer Cavusgil (1981), "Audience Segments for the Performing Arts," in James H. Donnelly and William George (eds.) Marketing of Services (Chicago: American Marketing Association), pp. 126-128.

Nunnally, Jum C. (1967), Psychometric Methods, (New York: McGraw-Hill Book Company).

Perreault, William D. and Hiram C. Barksdale (1979), "Consumer Attitudes Toward Government Intervention and Marketing Practices: A Factor Analytic Approach," in (eds.) Joseph F Hair , Rolph E. Anderson , Ronald L. Tatham and Bernie J. Grablowsky , Multivariate Data Anlysis (Tulsa: Petroleum Publishing Company).

Riecken, Glen and Ugur Yavas (1979), "Meeting the Solicitation Challenge Through Marketing ," Administration in Social Work, 3 (Fall), pp. 327-336.

Robbins, John E. and Stephanie S. Robbins (1981), "Museum Marketing: Identification of High, Moderate, and Low Attendee Segments," Journal of the Academy of Marketing Science, 9 (Winter/Spring), pp. 66-76.

" A Vision of Volunteerism," (1981), Time (October 19), p. 39.

" Catching On: 'Do Good' Vacations," (1979), US News and World Report (March 26), p. 56.

Vaughn, Ronald J. , Joseph Pitlik and Behram Hansotia (1978), "Understanding University Choice: A Multi-Attribute Approach," in (ed.) Keith H. Hunt Advances in Consumer Research: Volume V. (Chicago: Association of Consumer Research ), pp. 26-31.

Yavas, Ugur (1982), "Marketing an Art Event: The Case of Indiana Renaissance Fair," in (ed.) Vinay Kothari Developments in Marketing Science, Vol. 5 (Las Vegas: Academy of Marketing Science ), pp. 147-150.

Yavas, Ugur and Glen Riecken (1980), "Application of Marketing Expertise to Volunteer-Time Dependent Nonprofit Organizations: A Neglected Area," in (eds.) John H. Sumney and Ronald D. Taylor Evolving Marketing Thought for 1980 ( Carbondale: Southern Marketing Association), pp. 325-328.

Yavas, Ugur , Glen Riecken and Ravi Parameswaran (1981), "Personality, Organization-Specific Attitude, and Socioeconomic Correlates of Charity Giving Behavior," Journal of the Academy of Marketing Science, 9 (Winter/Spring), pp. 52-65.