Ethics in Industrial Selling: How Product and Service Salespeople Compare

Crawford, C.M. (1970), "Attitudes of Marketing Executives Towards Ethics in Marketing Research," Journal of Marketing, 34 (April), 46-52.

Domoff, R.J. and C.B. Tankersley (1975-1976), "Do Retailers Practice Social Responsibility?" Journal of Retailing, 51 (Winter), 33-42.

Dubinsky, A.J. , E.N. Berkowitz , and W. Rudelius (1980), "Ethical Problems of Field Sales Personnel," MSU Business Topics, 28 (Summer), 11-16.

______, and W. Rudelius (1980-1981), "Selling Techniques for Industrial Products and Services: Are They Different?" Journal of Personal Selling and Sales Management, 1 (Fall/ Winter), 65-75.

Ferrell, O.C. and K.M. Weaver (1978), "Ethical Beliefs of Marketing Managers," Journal of Marketing, 42 (July), 69-73.

Johnson, E.M. (1969), "Are Goods and Services Different? An Exercise in Marketing Theory," St. Louis, MO: Unpublished Ph.D. Dissertation, Washington University.

Krugman, D.M. and O.C. Ferrell (1981), "The Organizational Ethics of Advertising: Corporate and Agency Views," Journal of Advertising, 10 (Number 1), 21-30.

Murphy, P.E. and G.R. Laczniak (1981), "Marketing Ethics: A Review with Implications for Managers, Educators, and Researchers," in Review of Marketing 1981, B.M. Enis and K.J. Roering , eds., Chicago: American Marketing Association.

Rudelius, W. and R.A. Bucholz (1979), "Ethical Problems of Purchasing Managers," Harvard Business Review, 57 (March-April), 8ff.

Sasser, E.W. , R.P Olsen, and D.D. Wyckoff (1978), Management of Service Operations: Text, Cases, and Readings Boston: Allyn and Bacon, Inc.

Shostack, L. (1977), "Breaking Free From Product Marketing," Journal of Marketing, 41 (April), 73-80.

Siegel, S. (1956), Nonparametric Statistics for the Behavioral Sciences , New York: McGraw-Hill Book Company .

Stanton, W.J. (1981), Fundamentals of Marketing, New York: McGraw-Hill Book Company.

Trawick, F. and W.R. Darden (1980), "Marketers' Perceptions of Ethical Standards in the Marketing Profession: Educators and Practitioners," Review of Business nad Economic Research, 16 (Fall), 1-17.

Weinberger, M.G. and S.W. Brown (1977), "A Difference in Informational Influence: Services vs. Goods," Journal of the Academy of Marketing Science, 5 (Fall), 389-402.