Acito, Franklin1977 "An Investigation of Some Data Collection Issues in Conjoint Measurement." Proceedings: American Marketing Association Educator's Conference, 82-85.
2.
Campbell, D.T. and Fiske, D.W.1959 "Convergent and Discriminant Validation by the Multitrait-Mulimethod Matrix." Psychological Bulletin, 81-105.
3.
Cattin, Philippe and Wittink, Dick R.1982 "Commercial Use of Conjoint Analysis: A Survey." Journal of Marketing, 46 (Summer), 44-53.
4.
Conover, W.J.1980Practical Nonparametric Statistics. New York: Wiley, 2nd ed., 256-260.
5.
Dunn, O.J. and Clark, V.1969 "Correlation Coefficients Measured on the Same Individuals ." Journal of the American Statistical Association, 366-377.
6.
Green, Paul E.1974 "On the Design of Choice Experiments Involving Multifactor Alternatives." Journal of Consumer Research, 11 (September), 61-68.
7.
Green, Paul E. and Rao, Vithala R.1971 "Conjoint Measurement for Quantifying Judgmental Data." Journal of Marketing Research, 8 (August), 355-363.
8.
Green, Paul E. and Srinivasan, V.1978 "Conjoint Analysis in Consumer Research: Issues and Outlook ." Journal of Consumer Research, 5 (September), 103-123.
9.
Green, Paul E. and Wind, Yoram1975 "New Way to Measure Consumer's Judgments." Harvard Business Review, (July-August), 107-117.
10.
Johnson, Richard M.1975 "A Simple Method for Pairwise Monotone Regression." Psychometrika, 40 (June), 163-168.
11.
Johnson, Richard M.1979 "Measurement of Consumer Values Using Computer Interactive Techniques," Paper presented at ORSA/TIMS, Stanford University (March).
12.
Johnson, Richard M.1980 "Trade-off Analysis: The First Ten Years," Address to the AMA, Atlanta, Ga. (June).
Malhotra, Norish K.1982 "Structural Reliability and Stability of Nonmetric Conjoint Analysis," Journal of Marketing Research, (May), 199-207.
15.
McCullough, James M. and Best, Roger (1979) "Conjoint Measurement: Temporal Stability and Structural Reliability." Journal of Marketing Research, (February), 26-31.
16.
Nie, Norman H., et al. (1975) Statistical Package for the Social Sciences , New York: McGraw-Hill.
17.
Parker, Barnett R. and Srinivasan, V.1975 "A Consumer Preference Approach to the Planning of Rural Primary Health Care Facilities." Research Paper No. 172, Graduate School of Business, Stanford University (July).
18.
Siegel, Madhav N.1982 "Reliability of Conjoint Analysis: Contrasting Data Collection Procedures." Journal of Marketing Research, (February), 139-143.
19.
Siegel, Sidney1956Nonparametric Statistics. New York: McGraw, 220-222.
20.
Slakter, Malcolm J.1972Statistical Inference for Educational Researchers. Reading, MA: Addison-Wesley.