"Good, wholesome foods of USDA standard grade or better.
Uniformity of color, size, and texture may vary from the uni
formity found in higher grades."1
Get full access to this article
View all access options for this article.
References
1.
" Are Generic Products Losing Popularity With Public?" Marketing News (February 22, 1980), 7.
2.
Burck, Charles G., "Plain Labels Challenge the Supermarket Establishment," Fortune (March 25, 1979), 70-76.
Faria, A.J., "Generics: The New Marketing Revolution," Akron Business and Economic Review, (Winter, 1979), 33-38.
6.
" Generics at Age One Analyzed by SAMI Report," Progressive Grocer (March, 1979), 109-110.
7.
Harper. Sam, "L&M Sees Hope Selling Generic Cigarettes to Stores," Advertising Age (December, 1. 1980), 2,86.
8.
Murphy. Patrick E., and Laczniak, Gene R. , "Generic Supermarket Items: A Product and Consumer Analysis," Journal of Retailing (Summer, 1979 ), 3-14.
9.
Plummer, Joseph T., "The Concept and Application of Life Style Segmentation," Journal of Marketing (January, 1974), 33-37.
10.
Reynolds, Fred D. and Wells,William D. , Consumer Behavior, New York : McGraw-Hill, 1977. 173-175.
11.
Ross, Robert H., and Kraft, Frederick B., "Consumer Evaluation of Generic Products: A Preliminary Investigation," presented at the Southwestern Marketing Association (March, 1979).
12.
Sundel, Harvey H., and Nevils, Randall C. , "The New Perspective in Retailing: A Comparative Profile Analysis of Generic and Non-Generic Product Users," presented at the Midwestern Business Administration Association (April, 1979).
13.
Wells, William D., and Gubar, George, "Life Cycle Concept in Marketing Research," Journal of Marketing Research (November, 1966), 335-363.
14.
Zbtniewski, JoAnn, and Heller, Walter H. , "Rich Shopper, Poor Shopper, They're All Trying Generics," Progressive Grocer (March, 1979 ), 92-106.
