Adler, Richard P. et al. (1977), Research on the Effects of Television Advertising on Children: A Review of the Literature and Recommendations for Future Research , Washington, NSF.
2.
Angrist, Shirley S., Mickelsen, Richard, and Penna, Anthony N. (1977), "Sex Differences in Sex-Role Perceptions and Family Orientation of High School Students," Journal of Youth and Adolescence, 6, 179-86.
3.
Amdt, J. (1971), "A Research Note on Intergenerational Overlap of Selected Consumer Variables," Markeds Kommunikasjon, 3, 7-8.
4.
Bauer, Raymond A. and Cunningham, Scott M. (1970), "The Negro Market,"Journal of Advertising Research, 10, 3-13.
5.
Bayer, A. (1975), "Sexist Students in American Colleges: A Descriptive Note," Journal of Marriage and Family, 37, 391-97.
6.
Bengston, V.L. and Black, D.K. (1973), Life-Span Developmental Psychology: Personality and Socialization, New York: Academic Press.
7.
Brim, Orville G. (1966), "Socialization Through the Life Cycle," in Orville G. Brim and Stanton Wheeler (eds.), Socialization After Childhood: Two Essays, New York: John Wiley & Sons, Inc., 3-49.
8.
Campbell, Ernest Q. (1969), "Adolescent Socialization," in D.A. Goslin (ed.), Handbook of Socialization Theory and Research, Chicago: Rand-McNally .
9.
Chiles-Miller, Pamela (1975), "Reactions to Marital Roles in Commercials," Journal of Advertising Research, 15, 45-49.
10.
Christiansen, John B. (1979), "Television Role Models and Adolescent Occupational Goals," Human Communication Research, 5, 335-37.
11.
Churchill, Gilbert, Jr. and Moschis, George P. (1979), "Television and Interpersonal Influences on Adolescent Consumer Learning," Journal of Consumer Research, 6, 23-25.
12.
Cobb, Henry V. (1954), "Role Wishes and General Wishes of Children and Adolescents," Child Development, 25, 161-71.
13.
Culley, James D., Lazer, William, and Atkin, Charles K. (1976), "The Experts Look at Children's Television," Journal of Broadcasting, 20, 3-21.
14.
DeFleur, M. and DeFleur, L. (1967), "The Relative Contribution of Television as a Learning Source of Children's Occupational Knowledge," American Sociological Review, 32, 777-89.
15.
Dominick, Joseph R. and Rauch, Gail E. (1972), "The Image of Women in Network TV Commercials ," Journal of Broadcasting, 16, 259-65.
16.
Duncan, Otis D. (1961), "A Socioeconomic Index of All Occupations," in A.J. Reiss, Jr. (ed.), Occupations and Social Status, New York: The Free Press.
17.
______( 1975), Introduction to Structural Equation Models, New York: Academic Press.
18.
Ferber, Robert, ed. (1976), Selected Aspects of Consumer Behavior, Washington, D.C. : National Science Foundation.
19.
Freuth, T. and McGhee, P.E. (1975), "Traditional Sex Role Development and Amount of Time Spent Watching TV," Developmental Psychology, 11, 109.
20.
Gerson, Walter M. (1966), "Mass Media Socialization Behavior," Social Forces, 45, 40-50.
21.
Glass, D.C., Neulinger, J., and Brim, O.G. (1974), "Birth Order, Verbal Intelligence, and Educational Aspiration,"Child Development, 45, 807-11.
22.
Grendal, Karen (1966), "Purchasing Behavior in Households," in Max Keger-Hansen (ed.), Readings in Danish Theory of Marketing, Kobenhavn: Einar Harcks Fozlag, 84-100.
23.
Guest, Lester P (1964), "Brand Loyalty Revisited: A Twenty-Year Report ," Journal of Applied Psychology, 48 (April), 93-97.
24.
Herbst, P.G. (1952), "The Measurement of Family Relationships," Human Relations, 5, 3-25.
25.
Hess, R.D. and Torney, J.V. (1967), The Development of Political Attitudes in Children , Chicago: Aldine Publishing Company .
26.
Hill, R.L. (1965), "Decision Making and the Family Life Cycle," in E. Shanas and G. Streib (eds.), Social Structure and the Family: Generational RelationsEnglewood Cliffs, NJ: Prentice-Hall, Inc.
27.
Himmelweit, H., Oppenheim, A., and Vince, P. (1958), Television and the Child, London: Oxford.
28.
Langrehr, Frederick W. and Mason, Barry (1977), "The Development and Implementation of the Concept of Consumer Education," Journal of Consumer Affairs, 11, 63-79.
29.
Levine, Adeline (1976), "Educational and Occupational Choice: A Synthesis of Literature from Sociology and Psychology," in R. Ferber (ed.), Selected Aspects of Consumer Behavior, NSF Washington: U.S. Government Printing Office, 131-43.
30.
Mayes, Sandra L. and Valentine, K.B. (1979), "Sex Role Stereotyping in Saturday Morning Cartoon Shows," Journal of Broadcasting, 23, 41-50.
31.
McLeod, Jack M. and O'Keefe, Garret, Jr. (1972), "The Socialization Perspective and Communication Behavior," in G. Kline and P. Tichenor, Current Perspectives in Mass Communication Research, Beverly Hills, CA: Sage Publications.
32.
Merton, Robert K. (1957), Social Theory and Social Structure, Glencoe, IL: The Free Press.
33.
Miller, M.M. and Reeves, B. (1976), "Linking Dramatic TV Content to Children's Occupational Sex Role Stereotypes," Journal of Broadcasting, 20, 35-50.
34.
Moore, Bernice M. and Holtzman, Wayne H. (1965), "Youth Present a Case for Education for Homemaking and Family Life," Chapter 12 in Tomorrow's Parents: A Study of Youth and Their Families, Austin TX: University of Texas Press, 231-54.
35.
Moore, Roy L. and Moschis, George P. (1979), "Role Perceptions in Adolescent Consumer Learning," Home Economics Research Journal, 8, 66-74.
36.
______and Stephens, Lowndes F. (1975), "Some Communication and Demographic Determinants of Adolescent Consumer Learning," Journal of Consumer Research , 2, 80-92.
37.
______, Stephens, Lowndes F., and Moschis, George P. (1976), "Mass Media and Interpersonal Influence in Adolescent Consumer Socialization," paper presented to Mass Communication Division, International Communication Association, Portland, Oregon, April 14-17.
38.
Moschis, George P (1976), "Acquisition of the Consumer Role by Adolescents ," unpublished doctoral dissertation, Graduate School of Business, University of Wisconsin, Madison.
39.
______and Churchill, Gilbert A., Jr. (1978), "Consumer Socialization: A Theoretical and Empirical Analysis," Journal of Marketing Research, 15, 599-609.
40.
_and Moore, Roy L. (1978), "An Analysis of the Acquisition of Some Consumer Competencies Among Adolescents," Journal of Consumer Affairs , 12, 276-91.
41.
______, and Roy L. Moore (1981), "A Study of Acquisition of Desires for Products and Brands," in 1981 AMA Educators' Conference Proceedings , Chicago: American Marketing Association , 201-204.
42.
__, and Moore, Roy L. (1979), "Decision-Making Among the Young: A Socialization Perspective," Journal of Consumer Research, 6, 101-112.
43.
__, Moore, Roy L., and Stephens, Lowndes F. (1977), "Purchasing Patterns of Adolescent Consumers," Journal of Retailing, 52, 17-26, 92.
44.
Nicosia, Francesco M. and Mayer, Robert M. (1976), "Toward A Sociology of Consumption,"Journal of Consumer Research, 3, 65-75.
45.
Nunnally, Jum C. (1967), Psychometric Theory, New York : McGraw-Hill Book Company, Inc.
46.
Olshavsky, Richard W. and Granbois, Donald H. (1979), "Consumer Decision-Making — Fact or Fiction?" Journal of Consumer Research, 6, 93-100.
47.
Parsons, T., Bates, R.F., and Shils, E.A. (1953), Working Papers in the Theory of Action, Glencoe, IL: The Free Press.
48.
Riesman, D. and Roseborough, H. (1955), "Careers in Consumer Behavior" in L. Clark (ed.), Consumer Behavior II, The Life Cycle and Consumer Behavior, New York: New York University Press.
49.
Rozelle, Richard M. and Campbell, Donald T. (1969), "More Plausible Rival Hypothesis in Cross-Lagged Panel Correlation Technique," Psychological Bulletin, 71, 74-80.
50.
Rubin, Alan M. (1979), "Television Use by Children and Adolescents," Human Communication Research, 5, 109-20.
51.
Schromm, W., L. Lyle, and E.B. Parker (1961), Television in the Lines of Our Children, Stanford University.
52.
Straus, M.A. (1962), "Deferred Gratifications, Social Class and the Achievement Syndrome,"American Sociological Review, 27, 326-35.
53.
Thorton, Russell and Nardi, Peter M. (1975), "The Dynamics of Role Acquisition," American Journal of Sociology, 80, 870-84.
54.
Vener, A.M. (1957), "Adolescent Orientation to Clothing: A Psychological Interpretation," unpublished doctoral dissertation, Michigan State University.
55.
Ward, Scott (1974a), "Consumer Socialization," Journal of Consumer Research, 2, 1-16.
56.
______( 1974b), "Consumer Socialization," working paper, Cambridge, MA: Marketing Science Institute.
57.
______and Wackman, W.B. (1971), "Family and Media Influences on Adolescent Consumer Learning," American Behavioral Scientist, 14, 415-27.
58.
( 1973), "Effects of Television Advertising on Consumer Socialization ," working paper, Cambridge, MA: Marketing Science Institute.
59.
______and Wartella, E. (1977), How Children Learn to Buy, Beverly Hills, CA: Sage Publications.
60.
Welch, R.L. et al. (1979), "Subtle Sex-Role Cues in Children's Commercials ," Journal of Communication, 29, 202-9.