Student Perceptions of Questionable Personal Selling Practices

Barksdale, Hiram C. and William R. Darden ,1972. "Consumer Attitudes Toward Marketing and Consumerism," Journal of Marketing 36 (October) 28-35.

Bartels, Robert , 1968. "The General Theory of Marketing," Journal of Marketing 32 (January) 29-33.

Bellizzi, Joseph A. and Ronald W. Hasty , 1980. "Business and Nonbusiness Student Perception of Questionable Advertising Practices," Developments in Marketing Science, Vol. V, Vinay Kothari, ed., Nacogdoches, Texas: Academy of Marketing Science, 241-244.

Frazer, Charles F. , 1979. "Advertising Ethics: The Role of the Educator," Journal of Advertising 8 (Winter) 43-46.

Hasty, Ronald W. , Joseph A. Bellizzi , and Steve Losser , 1980. "Integrating Ethical Considerations into Marketing Courses: The Role of the Marketing Professor," Journal of Marketing Education (November) 15-22.

Hawkins, Del I. , and A. Benton Cocanougher , 1972. "Student Evaluation of the Ethics of Marketing Practices: The Role of Marketing Education," Journal of Marketing 36 (April) 61-64.

Kilpatrick, James J. , 1975. "Why Students are Hostile to Free Enterprise," Nation's Business 63 (July) 11-12.

Lazer, William , 1970. "Marketing Education: Commitments for the 1970's," Journal of Marketing 34 (July) 7-11.

Stanton, William J. and Richard H. Buskirk , 1978. Management of the Sales Force , 5th ed. (Homewood : Richard D. Irwin) 129.

Robertson, Dan H. and Donald W. Hackett , 1977. "Saleswomen: Perceptions, Problems and Prospects," Journal of Marketing 41 (July 41) 66-71.

Shipchandler, Zoher E. , 1975. "Marketing Undergraduate Marketing," Journal of Business Education 51 (December) 128-130.