Bettman, J. (1979) An Information Processing Theory of Consumer Choice . Reading, Mass.: Addison-Wesley Publishing Co.
2.
and C.W. Park, (1980). Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis , Journal of Consumer Research, 7 (December) 234-248.
3.
Cox, D. and R. Good ( 1967) "How to Build a Marketing Information System," Harvard Business Review (May, June), p. 145.
4.
Cyert, R.W. and J.G. March (1963) A Behavioral Theory of the Firm. Englewood Cliffs, New Jersey: Prentice-Hall, Inc.
5.
Engle, J.F., D.T. Kollat, and R.D. Blackwell (1979) Consumer Behavior. New York : Holt, Rinehart, and Winston, Inc.
6.
Howard, J.A. and J.N. Sheth (1969) The Theory of Consumer Behavior. New York: John Wiley and Sons, Inc.
7.
Howard, J.A. (1977) Consumer Behavior: Application of Theory. New York: McGraw-Hill Book Company.
8.
March, J.G. and H.A. Simon (1958) OrganizationsNew York: John Wiley and Sons, Inc.
9.
Nakanish M.and J. Bettman (1974) "Attitude Models Revisted: An Individual Level Analysis, Journal of Consumer Research, 1 (December) 16-21.
10.
Nicosia, F.M. (1966) Consumer Decision Processes. Englewood Cliffs, New Jersey: Prentice-Hall, Inc.
11.
Peters, W.S. (1964) "Utility, Uncertainty, and the Consumer-Buyer," in Theory in Marketing. Reavis Cox, et. al., eds. Homewood, Ill.: Richard D. Irwin, p. 225.
12.
Sheth, J.N. (1979), "The Surpluses and Shortages in Consumer Behavior Theory and Research", Journal of the Academy of Marketing Science (Fall) 414-426.
13.
Wright, P. (1975) "Consumer Choice Strategies: Simplifying vs. Optimizing,"Journal of Mandating Research (February) XII, 60-7.