Student Surrogates in Consumer Research

Alpert, B. (1967), "Non-Businessmen as Surrogates for Businessmen in Behavioral Experiments," Journal of Business, 40, 203-207.

Cleavenger, T. , Jr. ; G.A. Lazier ; and M.L. Clark (1968), "The Influence of Certain Factors on Response to the Semantic Differential," Public Opinion Quarterly, 32, 675-679.

Cunningham, W.H. ; W.T. Anderson, Jr. ; and J.H. Murphy (1974), "Are Students Real People?" Journal of Business, 47, 399-409.

Dunne, P. ; D. Lund ; and V. Luchsinger (1980), "The Use of Students as Surrogates: A Jeopardy Game," Proceedings of the American Marketing Association , Chicago, II.

Enis, B.M. ; K.K. Cox ; and J.E. Stafford (1972), "Students as Subjects in Consumer Behavior Experiments ," Journal of Marketing Research, 9,72-74.

Fishbein, M. and I. Ajzen (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Reading, MA: Addison-Wesley.

Hawkins, D.I. ; G. Albaum ; and R. Best (1977), "An Investigation of Two Issues in the Use of Students as Surrogates for Housewives in Consumer Behavior Studies," Journal of Business, 50, 216-222.

8 Khera, LP and J.D. Benson (1970), "Are Students Really Poor Substitutes for Businessmen in Behavioral Research?" Journal of Marketing Research, 7, 529-532.

Sheth, J.N. (1970), "Are There Differences in Dissonance Reduction Behavior Between Students and Housewifes?" Journal of Marketing Research, 7, 243-245.

Shuptrine, F.K. (1975), "On the Validity of Using Students as Subjects in Consumer Behavior Investigations," Journal of Business, 48,383-390.