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Albaum, Gerald and Del I. Hawkins , "Geographic Mobility and Demographic and Socioeconomic Market Segmentation ." Vol. 11, No. 1 & 2: 97-113.

Albaum, Gerald , Del I. Hawkins and John P. Dickson , "Differences in Retail Store Images within Husband-Wife Dyads." Vol. 7, No. 3: 144-153.

Allen, Bruce H. and David R. Lambert . "Searching for the Best Price: An Experimental Look at Consumer Search Effort." Vol. 6, No. 4: 245-257.

Anderson, Robert P. , Thomas E. Barry and Barry P. Johnson . "Return on Advertising: Another Approach." Vol. 3, No. 4: 383-395.

Anderson, Ronald D. , Roger E. Jerman and James A. Constantin . "A Causal Analysis of Environment-Reward-Satisfaction Linkages for the Sales Representative." Vol. 3, No. 3: 154-163.*

Anderson, W. Thomas and Mark I. Alpert. "Subject-Anticipated Versus Experimentally -Derived Measures of Influence: Advertising Implications." Vol. 3, No. 2: 119-128.

Anderson, Robert and R. Eugene Klippel . "How Effective Are Public Policy Decisions? The Need for a General Evaluation Model." Vol. 4, No. 4: 322-331.

Apostolidis, Panos. "Looking at the Age of Salespersons." Vol. 8, No. 4: 322-331.

Arndt, John and Frederick E. May . "The Hypothesis of Dominance Theory of Information Sources." Vol. 9, No. 4: 337-351.*

Arora, Raj. "Consumer Involvement in Retail Store Positioning." Vol. 10, No. 2: 109-124.*

Assael, Henry. "Product Classification and the Theory of Consumer Behavior." Vol. 2, No. 3: 413-431.

Bagozzi, Richard P. "Social Exchange in Marketing." Vol. 3. No. 4: 314-327.

. " Is All Social Exchange Marketing? A Reply." Vol. 5, No. 4: 315-326.

Banting, Peter M. and Randolph E. Ross . "The Marketing Mix: A Canadian Perspective." Vol. 1, No.1:1-11.*

. " Canada: Obstacles and Opportunities." Vol. 3, No. 1: 1-19.

Banville, Guy R. and Barbara Pletcher. "The Product Elimination Function. "Vol. 2, No. 3: 432.446.

Barksdale, Hirma C. , William J. Kelly and Ian MacFarlane. "The Marketing Concept in the U.S. and USSR: An Historial Analysis." Vol.6, No. 4: 258-277.

Barnes, Jr., James H. and Daniel T. Seymour . "Experimental Bias: Task, Tools, and Time." Vol. 8, No. 1: 1-12.

Bearden, William 0. , Arch G. Woodside and James M. Klapper . "Situational and Brand Attitude Models of Consumer Choice Behavior." Vol. 4, No. 3: 566-576.

Bearden, William 0. , Richard M. Durand , J. Barry Mason and Jesse E. Teel , Jr. "Dimensions of Consumer Satisfaction/Dissatisfaction with Services: The Case of Electric Utilities." Vol. 5, No. 3: 278-290.

Becherer, Richard C. , Fred W. Morgan and Lawrence M. Richard , "Informal Group Influence Among Situationally/Dispositionally-Oriented Customers." Vol. 10, No. 3: 269-289.

Becherer, Richard C. , Lawrence M. Richard and James B. Wiley. "Predicting Market Behavior: Are Psychographics Really Better?" Vol. 5, No. 2: 75-84.

Belch, Michael A. , "A Segmentation Strategy for the 1980's: Profiting the Socially-Concerned Market Through Life-Style Analysis." Vol. 10, No. 4: 345-358.

Bellizzi, Joseph A. , A. Frank Thompson and Lynn J. Loudenback , "Capital Variations of Advertising and Personal Selling." Vol.11, No. 1 & 2: 156-168.

Bellur, Venkatakrishna V. "Gasoline Consumption: Can It Be Curtailed?" Vol. 8, No. 3: 171-181.

. " Shoplifting: Can It Be Stopped?" Vol. 9, No. 2: 78-87.

______. "Consumers' Awareness and Attitude towards Repricing." Vol.10, No. 2: 125-139.*

Bender, James F. "Marketing Challenges to Monetary Inflation— A Trip in Forensic Economics." Vol. 1, No. 1: 64-74.*

Berkman, Harold W. "Corporate Ethics: Who Cares?" Vol. 5, No. 3:154-167.

Berkman, Harold W. , Leonard H. Chusmir , Howard S. Gitlow , and Paul T. Hertz , "Airline Safety Perceived and Actual." Vol. 10, No. 4: 514-538.

Berkman, Harold W. and Christopher C. Gilson. "Consumer Life Styles and Market Segmentation ." Vol. 2, No. 1: 189-200.

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Binkert, Christopher C. , James A. Brunner and Jack L. Simonetti . "The Use of Life Style Segementation to Determine if CATV Subscribers Are Really Different." Vol. 3, No. 2: 129-136.

Blankenship, A.B. and Michael M. Pearson "Guidelines for a Telephone Group Interview." Vol. 5, No.1: 1-18.

Blankenship, A.B. and R.F. Barker. "Selecting Research Firms from Which to Get Proposals." Vol. 1, No. 2: 8-89.*

Bonfleld, E.H. and John E. Robbins . "A Method for Selecting High Payoff Marketing Strategies for Attracting Noncustomer Product Purchasers." Vol. 5, No. 2: 85-93.

Boone, Louis E. , James C. Johnson and George P. Ferry . "Trading Stamps: Their Role in Today's Marketplace ." Vol. 6, No. 2: 70-76.

Bradford, John A. , "Marketing and Non-Marketing Materials Sent by American Colleges and Universities." Vol. 11, No. 1 & 2: 123-141.

Bratic, Elaine , Rachel Greenberg and Phyllis Petersen . "HMTS: Improving the Quality of Public Service Announcements through Standardized pretesting." Vol. 9, No. 1: 40-51.

Britt, Steuart Henderson and Janice Diane Gordon . "Congressional Acts That Affect Your Marketing Decisions." Vol. 2, No. 1: 201-212.

Brown, James R. and Sherman A. Timmins . "Substructural Dimensions of Interorganizational Relations in Marketing Channels." Vol. 9, No. 3:163-173.*

Brown, J. Randall. "Error Analysis of Some Normal Approximations to the Chi-Square Distribution ." Vol. 2, No. 3: 447-454.

Brown, Thomas L. and James W. Gentry . Analysis of Risk and Risk-Reduction Strategies— A Multiple Product Case." Vol. 3, No. 2: 148-160.

Brown, Stephen W. , Adel I. El-Ansary and Nancy Darsey. "The Portrayal of Women in Advertising: An Overlooked Area of Societal Marketing." Vol. 4, No. 3: 557-583.

Brown, Wilson. "The Family and Consumer Decision Making" Vol. 7, No. 4: 335-345.*

Bushman, F. Anthony , " Systematic Life Styles for New Product Segmentation." Vol. 10, No. 4: 377-394.

Bushman, F. Anthony , "What Are the Qualities of a Good Marketing Article?" Vol. 6, No. 3: 151-156.

Calabro, Natalie , "Bayesian Theory in the Evaluation of New Products Ideas" Vol.1, No. 1: 12-24.*

Calantone, Roger J. and Robert G. Cooper . "A Discriminant Model for Identifying Scenarios of Industrial New Product Failure:' Vol. 7, No. 3: 163-183.

Calantone, Roger J. and Ulrike de Brentani-Todorovic . "The Maturation of the Science of Media Selection " Vol. 9, No. 4: 490-524.*

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Connelly, Francis J. and George Diagnault . "The Life Cycle Concept as a Long Term Forecasting Model." Vol. 2, No. 3: 455-465.

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Cook, Robert W. "An Investigation of the Relationships between Student Attitudes and Student Achievement Vol. 7, No. 2: 71-79.*

Cook Robert W. and W. Benoy Joseph . "Effect of Sponsor Advocacy on Message Perception and Attitude Change." Vol. 10, No. 2: 140-153.*

Cosenza, Robert M. and Duane L. Davis. "The Effect of the Wife's Working Status on Familial Dominance Structure." Vol. 8, No. 2: 73-82.

Cosmos, Stephen C. and Niki Yannopoulos . "Advertising Directed to Children: A Look at the Mother's Point of View." Vol. 9, No. 3: 174-190.*

Cox, John C. and D. Wayne Norwell . "The Marketing Concept in Perspective." Vol. 2, No. 1: 223-229.

Crites, Dennis M. , John J. Shaw and Sak Onkvisit. "Information Source Usage by Prospective Home Buying Consumers ." Vol. 7, No. 2: 80-94.*

Crompton John L. and Sharon Bonk. "An Empirical Investigation of the Appropriateness of the Product Life Cycle to Municipal Libraries." Vol. 6, No. 2: 77-90.

Cummings, William Theodore and Lonnie L. Ostrom , "Measuring Price Thresholds Using Social Judgement Theory." Vol. 10, No. 4: 395-409.

Czepiel, John A. and Larry J. Rosenberg . "Consumer Satisfaction: Concept and Measurement Vol. 5, No. 4: 403-411.

Davis, Duane L and Ronald S. Rubin , "Identifying the Energy Conscious Consumer: The Case of the Opinion Leader." Vol. 11, No. 1 & 2:169-190.

DeKorte, Marc. "Mail and Telephone Shopping: As a Function of Self Confidence: ' Vol. 5, No. 4: 403-411.

Della Bitta, Albert J. "Consumer Behavior: Some Thoughts on Sheth's Evaluation of the Discipline ." Vol. 10, No. 1:1-9.*

. " Rejoinder." Vol. 10, No. 1:16-20.*

DeLozier, M. Wayne and Arch G. Woodside . "Pricing and Marketing Communications: The Noneconomic Factors." Vol. 4, No. 4: 814-824.

Demirdjian, Zohrab S. "Marketing as a Pluralistic Discipline: The Forestalling of an Identity Crisis." Vol. 4, No. 4: 672-681.

Desarbo, Wayne S. , "Clustering Consistency Analysis." Vol. 10, No. 3: 217-234.

Dominguez, Luis V. and Albert L. Page. "Stratification in Consumer Behavior Research: A Re-Examination ." Vol. 9, No. 3: 250-273.*

Douthit, James C. "The Use of Sales Quotas by Industrial Firms." Vol. 4, No. 2: 467-472.

Dubinsky, Alan J. "Perceptions of the Sales Job: How Students Compare with Industrial Sales People. " Vol. 9, No. 4: 352-367.*

Duncan, Calvin P. "Humor in Advertising: A Behavioral Perspective." Vol. 7, No. 4: 285-306.*

Duncan, Calvin P. and Charles M. Lillis . "Directions for Marketing Knowledge Development: Opinions of Marketing Research Managers." Vol. 10, No. 1: 20-36.*

Dunn, M. James and Boyd M. Harnden . "Interface of Marketing and R&D Personnel in the Product Innovations Stream." Vol. 3, No. 1: 20-33.

Durand, Richard M. and Subhas Sharma , "Conservation or Energy Development: Consumer Perceptions of Alternate Solutions to the Energy Crisis." Vol. 10, No. 4: 410-431.

El-Ansary, Adel I. "Towards a Definition of Social and Societal Marketing:' Vol. 2, No. 2: 316-321.

. " Societal Marketing: A Strategic View of the Marketing Mix in the 1970's." Vol. 2, No. 4: 553-556.

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Enrick, Norbert L. "Qualitative Values into Qualitative Measures: Marketing Decision Applications ." Vol. 1, No. 2: 90-108.* .

______. "Development of Models for Marketing Decisions." Vol. 2, No. 3: 465-477.

. " Developing a Cost-Effective Marketing Information System." Vol. 6, No. 3: 157-166.

. " Analysis of Means in Marketing Research" Vol. 9, No. 4: 368-379.* Enrick, Norbert L. and Buddy L. Meyers. "A Logic System for the Choice of Risk Levels in Hypothesis Testing ." Vol. 4. No. 1: 396-406.

Enrick, Norbert L. and James H. Macomber . "The Matrix Approach to Market Analysis." Vol. 5, No. 2: 94-105.

Etgar, Michael , Arun K. Jain , and Manoj K. Agarwal . "Salesman-Customer Interaction: An Experimental Approach." Vol. 6, No. 1: 1-11.

Ferrell, O.C. and Mary Zey-Ferrell . "Is All Social Exchange Marketing?" Vol. 5, No. 4: 307-314.

Ferrell, O.C. and Dean M. Krugman . "The Role of Consumers in the Public Policy Process." Vol. 6, No. 3: 167-175.

Figliola, Carl L. and Stanley B. Klein . "The Government and the Market Place: An Evaluation of the FTC." Vol. 1 No. 2: 100-109.*

Finn, David W. , "Response Speeds, Functions, and Predictability in Mail Surveys." Vol. 11, No. 1 & 2: 61-70.

Fitzsimmons, James A. and Vijay Mahajan. "Computer Assisted Purchasing." Vol. 4, No. 3: 584-591.

Flaschner, Alan B. , A. Edward Spitz , Catherine E. Rosen , Lane A. Gerber and Jack L. Simonetti . "Changing Attitudes and Behavior Toward Community Mental Health Centers: ' Vol. 5, No. 3:168-179.

Freiden, Jon B. and Douglas S. Bible , "The Home Purchase Process: Measurement of Evaluative Criteria." Vol. 10, No. 4: 359-376.

Frey, George F. "New Areas of Marketing Opportunity." Vol. 1, No. 2: 25-33.*

Freidman, Hershey H. , Michael Santeramo and Anthony Traina. "Correlates of Trustworthiness for Celebrities ." Vol. 6, No. 4: 291-299.

Friedman, Hershey H. , and Andre J. San Augustine . "The Effects of a Monetary Incentive and the Ethnicity of the Sponsor's Signature on the Rate and Quality of a Response to a Mail Survey." Vol. 7, No. 2: 95-100.*

Friedman, Hershey H. , Phillip E. Weingarten , Linda W. Friedman and Ralph Gallay , "The Effect of Various Price Markdowns on Consumers' Ratings of a New Product." Vol. 10, No. 4: 432-437.

Frisbie, Gil A. "Demarketing Energy: Does Pshychographic Research Hold the Answer?" Vol. 8, No. 3: 196-211.

Fritz, Nancy K. "Claim Recall and Irritation in Television Commercials: An Advertising Effectiveness Study." Vol. 7, No. 1:1-13.*

Fritzche, David J. and O.C. Ferrell , "A Delineation of Funcitional Areas of Competency Considered Important to Consumer Affairs Professionals." Vol. 10, No. 3: 235-248.

Futrell, Charles M. "Salesmen's Reward Systems: A Comparative Approach." Vol. 3, No. 4: 328-336.

. " Salesmen's Personality Characteristics and Sample Bias." Vol. 5, No. 3: 180-184.

______. "Sales Force Job Attitudes, Design and Behavior." Vol. 7, No. 2:101-107.*

. " Effects of Signed Versus Unsigned Attitude Questionnaires." Vol. 9, No. 2: 93-98.

Gentry, Dwight L. and John Hoftzer. "The Misuse of Statistical Techniques in Evaluating Sampling Data." Vol. 5, No. 2: 106-112.

Gilson, Christopher C. "Convenience-Package Banning: Economic and Environmental Implications ." Vol. 1, No. 1: 75-79.*

Gilson, Christopher and Harold W. Berkman . "The Client as Consumer: Marketing the Law, Clinic Style." Vol. 7, No. 4: 428-441.*

Gitlow, Howard S. "Joint Confidence Interval Construction of Multivariate Applications in Marketing." Vol. 5, No. 1: 37-40.

Gitlow, Howard S. and Bert Rosenbloom . "Improving Retail Manpower Planning with a Quasi-Subjective Waiting Line Model" Vol. 8, No. 3: 212-233.

Gorschman, Harod. S. "New Dimensions in Unhidden Persuasion." Vol. 1, No. 2: 110-118.*

Gross, Charles W. and Robin T. Peterson . "A Study of the Appropriateness of Various Means of Meeting Objections of Sales Representatives." Vol. 8, No. 2: 92-99.

Guerts, Michael D. "Using a Randomized Response Research Design to Eliminate Non-Response and Response Biases in Business Research." Vol. 8, No. 2: 83-91.

Guffey, Jr., Hugh J. , James R. Harris and M. Guffey. "Stamps Versus Postal Permits: A Decisional Guide for Return Postage in Mail Questionnaires." Vol. 8, No. 3: 234-242.

Gunn, Bruce. "The Anatomy of the Macro Marketing System." Vol. 3, No. 2: 161-171. . "Competriusm." Vol. 8, No. 3: 243-254.

Hackleman, Edwin C. and Jacob M. Duker. "Deal Proneness and Heavy Usage: Merging Two Market Segmentation Criteria." Vol. 8, No. 4: 332-344.

Haefner, James E. "Unofficial FTC Judgements of Deception Vs. Adults' and Students' Judgements of Deception." Vol. 3, No. 3: 232-243.

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Hanna, Nessim. "Can Effort/Satisfacation Theory Explain Price/Quality Relationships ?" Vol. 6, No. 2: 91-100.

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Hansen, Richard W. and Michael G. Harvey . "An Analysis of Inter-Unit Control in Channel Systems." Vol. 2, No. 1: 230-241.

Hansen, Robert A. , Terry Deutscher , and Eric N. Berkowitz . "Institutional Positioning: A Dynamic Concept for Retailing Strategy." Vol. 5, No. 3: 185-194.

Harris, James R. , Hugh J. Guffey , Jr. and J. Ford Laumer , Jr. "The Windshield Method of Questionnaire Distribution: A Viable Alternative." Vol. 7, No. 3: 184-191.

Harvey, Michael G. and Thomas E. Barry . "Mass Media and Adolescent Minority Consumers: An Experiment in Effectiveness." Vol. 4, No. 4: 682-693.

Harvey, Michael G. and Roger Kerin. "Perspectives on Demarketing During The Energy Crisis." Vol. 5, No. 4: 327-337.

Hawes, Douglass K. , W. Wayne Talarzyk and Roger D. Blackwell . "Profiling Bank-Americard (Visa) and Master Charge Holders." Vol. 6, No. 2: 101-114.

. " Leisure and Consumer Behavior." Vol. 7, No. 4: 391-403.*

Hawkins, Del I. and Kenneth A. Coney . "Peer Group Influences on Children's Product Preferences." Vol. 2, No. 2: 322-331.

______. "Advertising and Differentiated Sex Roles in Contemporary American Society." Vol. 4, No. 1: 418-428.

Hendon, Donald W. and William C. Hamilton , Jr. "Partner Interaction and Influence on Purchase Decision of Married, Engaged and "Going Steady" Couples. Vol. 5, No. 4: 338-348.

Henry, William A. and E. Earl Burch. "Market Shares of Space in Marketing Journals." Vol. 4, No. 2: 473-483.

Hermann, Peter and William B. Locander . "The Effect of Self-Confidence and Anxiety on Risk Reduction Strategies for an Innovative Product." Vol 5, No. 2: 113-125.

Hertz, Paul and Herbert Zagarow . "Cognitive Style and Marketing Management in the 1980's." Vol. 9, No. 2: 99-109.

Hess, Randall K. and Edgar W. Kossack . "Bribery as an Organizational Response to Conflicting Environmental Expectations." Vol. 9, No. 3: 206-226.*

Hirschman, Elizabeth C. "A Longitudinal Analysis on Information Source Utilization." Vol. 6, No. 4: 314-324.

. " Communal and Associated Social Structures: Their Underlying Behavioral Components and Implications for Marketing." Vol. 7, No. 3: 192-213.

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Hise, Richard T. and Michael A. McGinnis . "Evaluating the Effects of Anonymous Respondents on Mail Survey Results." Vol. 4, No. 3: 592-598.

Hise, Richard T. and Jan P. Muczyk. "The Effects of Interstate Highways on Driving Time and Regional Shopping Center Drawing Power." Vol. 5, No. 2: 126-133.

Hise, Richard T. , John K. Ryans , and Willem Van't Spijker . "Theory in Consumer Behavior: A Status Report." Vol. 3, No. 2: 182-191.

Holmes, John H. "Profitable Positioning for Retailers." Vol. 2, No. 2: 332-339.

Holmes, John H. and Frank H. Bennett . "Are Costly Introductory Promotions Really Necessary ?" Vol. 5, No. 1: 41-47.

Homans, Richard and Franklin S. Houston . "Marketing Research for Public Health: A Demonstration of Differential Responses to Advertising." Vol. 9, No. 4: 390-398.*

Hornik, Jacob. "A Circumplex Model for the Behavioral Constructs towards Television Adverting." Vol. 4, No. 2: 484-503.

Horton, Raymond L. "The Effects of Incorrect Specification of the Minkowski Metric: Some Analytical Results." Vol. 2, No. 3: 478-487.

" The Effects of Incorrect Specification of the Minkowski Metric: A Simulation Experiment Vol. 3, No. 3: 244-258.

______. "The Structure of Perceived Risk: Some further Progress." Vol. 4, No. 4: 694-706.

Houston, Franklin S. and James L. Davis. "Learning and Grade Expectations: A Study of Instructor Evaluations." Vol. 5, No. 3: 195-202.

Hugstad, Paul S. "A Reexamination of the Concept of Privilege Groups." Vol. 9, No. 4: 399-408.*

Hustad, Thomas P. , Charles S. Mayer , and Thomas W. Whipple . "Consideration of Context Differences in Product Evaluation and Market Segmentation." Vol. 3, No.1: 34-47.

Ivy, Thomas T. and Louis E. Boone. "A Behavioral Science Approach to Effective Sales Presentations ." Vol. 4, No. 2: 456-466.

Izraeli, Dov , Dafna N. Israeli and Jehiel Zif. "Integrative Processes in Agricultural Marketing Channels ." Vol. 5, No. 3: 203-220.

Jackson Jr., Donald W. and Stephen W. Brown . "The Professor Consultant: An Important Marketing Resource." Vol. 7, No. 1: 14-24.*

Jacobs, Laurence W. "The Continuity Factor in Retail Store Display." Vol. 2, No. 2: 340-350.

Jain, Arun K. "A Prediction Study in Perceptual and Evaluative Mapping." Vol. 6, No. 4: 300-313.

Johnson, Keith H. and Michael J. Etzel . "Notes on Estimating Expenditure Elasticities in Metropolitan Areas." Vol. 2, No. 3: 488-495.

Johnson, Ross H. and Paul R. Winn. "Utilization of Graph Theory and Dynamic Programming as Substitutes for Decision Trees." Vol. 1, No. 2: 119-127.*

Jolibert, Alain J.P. and Robert A. Peterson . "Casual Attributions of Product Failure: An Exploratory Investigation." Vol. 4, No. 1: 446-455.

Jones, J. Richard and Phillip D. Cooper . "The Integration of a Logistical Decision Making Framework into Nonprofit Marketing." Vol. 9, No. 1: 28-39.

Judd, Ben B. and M. Wayne Alexander , On the Reduced Effectiveness of Some Sexually Suggestive Ads." Vol. 11, No. 1 & 2: 156-168.

Kastens, Merritt L. "Food, Food Prices and Price/Earning Ratios." Vol. 3, No. 3: 259-264.

Kasulis, Jack K. and Robert F. Lusch . "Validating the Retail Store Concept Vol. 9, No. 4: 419-435.*

Kaynak, Erdener and S. Tamer Cavusgil . "The Evolution of Food Retailing Systems: Contrasting the Experience of Developed and Developing Countries." Vol.10, No. 3: 249-268.

Kelly, J. Patrick and Richard T. Hise . "Role Conflict, Role Clarity, Job Tension and Job Satisfacation in the Brand Manager Position" Vol. 8, No. 2: 120-137.

Kerby, Joe Kent. "Factor Analysis: Key Tool in Consumer Behavior Research." Vol. 7, No. 4: 374-390.*

Kerin, Roger and Michael J. Harvey . "Consumer Legislation: A Proactive or Reactive Response to Consumerism." Vol. 2, No. 4: 582-592.

Kesavan, Ram. "An Empirical Test of the Causative Markov Model of Consumer Behavior ." Vol. 10, No. 4: 438-456.

Kesavan, Ram. "Empirical Tests of Two Stochastic Models of Consumer Brand Vol. 8, No. 3: 264-276.

King, James R. "Market Forcasting with Binomial Plotting Graph Papers." Vol. 2, No. 3: 496-507.

Klippel, R. Eugene. "Marketing Research and the Aged Consumer: The Need for a New Perspective ." Vol. 2, No. 1: 242-248.

Klippel, R. Eugene and John F. Monoky , Jr. "A Potential Segementation Variable for Marketers: Relative Occupational Class Income." Vol. 2, No. 2: 351-356.

Konopa, L.J. and N.L. Enrick. "Coping with Sales Decay." Vol. 3, No. 3: 265-271.

Konopa, Leonard J. and Ronald L. Zallocco . "A Study of Conflict between Shopping Center Managers and Retailers within Regional Shopping Centers." Vol. 9, No. 3: 274-287.*

Laczniak, Gene R. and Donald A. Michie . "The Social Disorder of the Broadened Concept of Marketing." Vol. 7, No. 3: 214-231.

______." Broadened Marketing and Social Order: A Reply." Vol. 7, No. 3: 239-241.

Lamb, Jr., Charles W. and John L. Crompton . "The Status of the Marketing Concept in Public Relations and Park Agencies." Vol. 9, No. 1: 1-14.

Lamb, Jr., Charles W. and James U. McNeal . "An Empirical Analysis of the Relationships Among Marketing Journals, Professors and Administrators" Vol. 5, No. 4: 349-361.

Lamb, Jr., Charles W. , Barbara A. Pletcher , and William Pride. "Should the Competing Brand Be Illustrated in a Comparative Advertisement?" Vol. 6, No. 3: 176-186.

Lamb, Jr., Charles W. , and Mary Ann Stutts . "The Impact of Corrective Advertising upon Consumers' Attitudes, Beliefs, and Behavior." Vol. 7, No. 4: 307-315.*

Lambert, David R. "Price as Quality Cue in Industrial Buying." Vol. 9, No. 3:227-328.*

Lampert, Shlomo I. and Larry J. Rosenberg . "Word of Mouth Activity as Information Search: A Reappraisal." Vol. 3, No. 4: 337-354.

Lancioni, Richard A. "A Brief Note on the History of Fashion." Vol.1, No. 2:128-131.*

Landon, E. Laird , Jr. "The Invisible Backhand or the 'New Marketing Concept' Must be Turning Adam Smith in His Grave." Vol. 1, No. 2:132-137.*

Lane, George S. and Gayne L. Watson . "A Canadian Replication of Mason Laire's 'Shopping List' Study." Vol. 3, No. 1: 48-59.

Lang, Larry R. and Ronald B. Marks . "Consumer Response to Advertisement for Legal Services: An Empirical Analysis." Vol. 8, No. 4: 357-373.

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Leet, Don R. and John A. Shaw. "The Consequences of Public and Private Research and Development ." Vol. 1, No. 2:138-147.*

Legum, Lynn Tracey and William R. George . "Analysis of Marketing Management Practices of Dance Companies." Vol. 9, No.1:15-27.

Lepisto, Lawrence R. and William J. Hannaford . "Purchase Constraint Analysis: An Alternative Perspective for Marketers." Vol. 8, No. 1: 12-25.

Lessig, V. Parker and Thomas P. Copley . "Consumer Beliefs, Attitudes, and Brand Preferences ." Vol. 2, No. 2: 357-366.

Lessig, V. Parker and Beverlee B. Anderson . "Do Different Consumers Operate under the Same Preference Model?" Vol. 4, No. 1: 429-439.

Levy, Sidney J. and Philip Kotler. "Toward a Broader Concept of Marketing's Role in Social Order (A Rejoinder)." Vol. 7, No. 3: 232-238.

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Little Jr., Taylor E. and Milton M. Pressley . "A Multifactor Experiment on the Generalizability of Direct Mail Advertising Response Techniques to Mail Survey Design." Vol. 8, No. 4: 390-404.

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Lonial, Subhash. "Deliberation Revisted." Vol. 11, No. 1 & 2: 15-28.

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______ " Preliminary Tests of a Marketing Communications Model" Vol. 6, No. 4: 325-335.

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