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Book Reviews : TECHNICAL MARKETING TO THE GOVERNMENT by Robert A. Rexroad (Chicago: The Dartnell Corporation,1981,261 pp.,$84.50)

Journal of the Academy of Marketing Science

Academy of Marketing Science

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First published online March, 1983

Book Reviews : TECHNICAL MARKETING TO THE GOVERNMENT by Robert A. Rexroad (Chicago: The Dartnell Corporation,1981,261 pp.,$84.50)

Volume 11, Issue 2

https://doi.org/10.1177/009207038301100218

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